If as the CEO you have left your corporate branding to the ad agency, PR firm or the marketing department you are treading on very thin ice...CEOs cannot abdicate their responsibility over the corporate brand. Market and/or category dominant brands don't happen by osmosis, rather they are championed and evangelized by a strong CEO who understands that branding is one of the main responsibilities of the CEO...
We invite you to join Mike Myatt, Managing Director and Chief Strategy Officer at N2growth and America's top advisor to CEOs for 60 minutes of invaluable advice on the most important things a CEO must know about branding and corporate identity. Topics will include defining what a brand is and is not, the three branding mistakes that will destroy a companies image, the 5 critical things a CEO must know about branding and how to measure brand equity and its influence on valuation.
You are encouraged to SUBMIT YOUR SPECIFIC QUESTIONS IN ADVANCE as this is not a canned presentation and any subject on the topic of branding and corporate identity is fair game...Mr. Myatt's webcasts are designed to be as useful to attendees as possible by addressing the items of greatest importance to you. After you register, you will receive an email with dial-in instructions as well as information on where to send your questions.
Note: This webcast begins at 9 AM Pacific; 10 AM Mountain; 11 AM Central; 12 PM Eastern; and 5 PM in