John Nives | Chief Digital Officer
John Nives serves as Chief Digital Officer and the Global Chair of the Digital Transformation practice at N2Growth. Prior to joining N2Growth, Mr. Nives was at IBM Global Business Services, within the Watson and Analytics Center of Competence. There he worked on Cognitive Digital Transformation projects related to Watson, Big Data, Analytics, Social Business and Marketing/Advertising Technology. Examples include CognitiveTV and the application of external unstructured data (social, weather, etc.) for business transformation.
John is a consultative business builder, skilled at matching emerging technologies, with client strategic business needs. In addition to leading N2Growth’s Digital practice, he is responsible for development and integration of digital/cognitive IP across all N2Growth practice areas globally.
Prior relevant experience includes executive leadership positions at Nielsen, IRI, Kraft and two successful advertising technology acquisitions (Appnexus and SintecMedia). In this capacity, John combined information, analytics and technology to created significant business value in transformative ways.
John earned a Bachelor’s Degree in Industrial Engineering from University at Buffalo and an MBA in Finance and Computer Science from Pace University. He is married with four children and lives in the New York City area.