By Mike Myatt, Chief Strategy Officer, N2growth
Workforce reduction is not an operating strategy…Regrettably, tough economic times are often the precursor for ushering in massive rounds of corporate downsizing, rightsizing, layoffs, corporate restructurings and the like. Reducing headcount in an economic downturn is almost a Pavlovian response for many executives. It’s as if workforce reduction is priority number one in some corporate operating rule book. Here’s a news flash…in the 212 pages of my book “Leadership Matters…The CEO Survival Manual,” nowhere do I espouse an unplanned mass reduction in labor as a brilliant business move.
Much to the chagrin of traditional PR firms, the practice of public relations is changing faster than most firms can keep pace with. If the image to the left even remotely resembles how you feel when you interact with your PR firm, then it’s time to rethink things…Traditional firms who define their practice by writing press releases and conducting media pitches are seeing clients jump ship faster than politicians can sling mud. PR firms that “get it” have surpassed advertising agencies moving into the forefront of brand building, digital marketing, social media marketing, reputation management, and influence peddling. In today’s post I share my thoughts on the changing landscape of public relations…
