The Value of Process
Posted on February 23rd, 2010 by admin in Miscellaneous, Operations & Strategy
By Mike Myatt, Chief Strategy Officer, N2growth
In a comment on yesterday’ post, Mark Oakes (@MarkOOakes) stated “Smart businesses are ‘systems dependent’, not people dependent.” Mark’s comment was very astute and led me to think about the value of process. Process…even the word itself has come to hold a negative connotation for many. With the plethora of conflicting information that has been written about process management and process engineering, combined with the nightmares we have all experienced as a result of bad process, many executives fear the pain associated with flawed process less than they value the benefits created by good process. In today’s post I’ll examine the value of process…
Determining whether someone is a social media expert or a just another wannabe can be a difficult task for the typical consumer. There is a tremendous amount of noise out there being created by a plethora of ”consultants” professing expertise in what I refer to as the new social sciences: personal branding, social networking, social media marketing, etc. I just did a Google search for the term social media expert and had more than 96 million returned search results…give me a break. So my question is this: what constitutes a “social media expert,” and how do you tell the posers from the players? Which of these professed miracle workers are true professionals, and which ones are simply attempting to gravy-train a rapidly growing market niche in pursuit of a quick buck?
