Business Process Meets Advertising

By Mike Myatt, Chief Strategy Officer, N2growth 

Business process meets advertising…it’s about time. I have often been critical of the advertising industry for not adapting to the consumer driven world of social media, and the cross platform nature of what today’s mediums offer. In “Ad Agencies Just Don’t Get It” I criticize their inability to differentiate media buying from branding due to huge conflicts of interest. I was shocked to stumble upon some of the best commentary on the advertising and media space that I’ve read in quite some time being generated by IBM. Will technology consultancies overtake traditional ad agencies at their own game? If IBM’s work is indicative of things to come, traditional ad agencies should be very, very concerned…