Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots. It’s the difference between relevance and irrelevance, visibility and anonymity. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity.
Since the dawn of time leaders have argued about, struggled with and sought after the leadership “x” factor – how to effectively motivate people. While there is much debate over what does or doesn’t motivate people, there is little debate that effective motivation can make a defining difference in your ability to lead change, build cohesive teams, successfully implement strategic vision, and to create a certainty of tactical execution. The video above packs what is perhaps some of the best content I’ve seen on the subject of motivation into a short, powerful and compelling presentation. I’d love to hear your thoughts – please add your comments below and tell me whether you agree or disagree and why. Share your examples of great ways to motivate employees – the best story wins a $100.00 Amazon gift certificate – to be awarded on Monday.
Disclaimer: this video has a political slant, but that’s not why I included it in today’s post. Whether you’re republican or democrat, this video should make you cringe…To watch what has happened to the City of Detroit is just plain hard to watch. That said, and regardless of political sentiment, it shows exactly what happens when bad leadership is allowed to flourish. What happened in Detroit is a result of bad political leadership, bad financial leadership, bad corporate leadership, bad academic leadership, bad community leaderhip, bad family leadership, and the list could go on. If you can watch this video and not be absolutely disgusted, you may be part of the apathy that allowed something like this to happen in the first place. Bad Leadership has Consequences.
While many see Veterans Day as a time to mourn our nation’s losses, I prefer to view it as a day of respectful celebration subscribing to the philosophy of General George S. Patton, who said: “It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived.” I’d encourage you to find a tangible way to thank a Vet (or their family) for their service and sacrifice.
This video is absolutely shocking…I thought AARP was a member advocate organization. Not only won’t they listen to their members, they are patronizing and rude. After watching this video I would call on all AARP members to cancel their memberships. The proposed healthcare reform will most adversely impact the elderly and we should all stand-up and make sure that are voices are heard. Please circulate this video so people can see how AARP really feels about its members…
Karl Rove shared this video on Twitter, and I agree with Karl that it is a powerful, must watch video. If you question whether or not you have 12 minutes to watch a video, just do me a favor and watch the video and then let me know whether you felt it was a valuable use of your time. If this video in tribute to SFC John C. Beale doesn’t stir-up feelings of Patriotism, and make you proud of what it really means to be an American then a major gut-check is needed on your part. Note that the crowds lining the road weren’t organized, but were merely a result of a simple notice that ran in local papers indicating the road route and approximate time of the funeral procession. With my son being an active duty officer in the Air Force, I am reminded daily of the need for, and value of service. Please don’t ever forget what our troops and their families sacrifice for us all. Thanks you for watching this and please pass it along…
Effectively managing vendor relationships is critical to the success of any business. I found the above video posted on UberCEOand thought it was brilliant. Anyone who has ever been on the receiving end of the client-vendor cramdown will surely relate to this video. The moral of the story is treat your vendors how you wish to be treated…while you may currently have the power to play hard-ball, times change and shifts in the power curve can and do happen. Remember that most people have long memories, so it’s best to keep in mind that “what goes around comes around.”
This video is a perfect example of why I don’t read Newsweek. Newsweek editor Evan Thomas’ characterization of Barack Obama as “sort of god” is not only absurd, but it is exactly the reason why many media outlets have zero credibility with the public. It should come as no great surprise that this interview occurred on MSNBC. Newsweek + MSNBC = garbage in; garbage out.
Xerox understands the value of viral video and social media as clearly evidenced by this brilliantly funny video. The search engines love video, few mediums drive home a messaging point as well as video, and not many things go viral faster than a well produced video. Not only did I appreciate the humor and production quality of the video, but it also gives us pause for thought…Xerox gets it…
Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots. It’s the difference between relevance and irrelevance, visibility and anonymity. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. 