Blogging for CEOs
Monday, September 15th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Take it from a top CEO Coach…Blogging for CEOs is becoming a bigger issue with each passing day. Today’s Myatt on Mondays question comes from a CEO who asks: “I’m interested in Blogging, but my board doesn’t want me to Blog…is Blogging effective for CEOs?” The discussion over whether or not CEOs should Blog is not a new one. The stance of the risk adverse is that there is little to be gained, but much to be lost with regard to CEO Blogging initiatives. Proponents of CEO Blogging believe the Blogosphere provides the CEO with the ultimate platform to evangelize the corporate brand, and to effectively communicate across multiple constituencies. In today’s post I’ll share my thoughts on the current state of Blogging as well as my argument in support of CEO Blogging initiatives…
Internet Usage
Friday, June 13th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
I’m often asked by executives if social media should be part of their brand strategy, or if it is too late to jump on the Web 2.0 bandwagon. It’s as if they feel that they missed a window of opportunity and that the digital age has just forever passed them by. Nothing could be further from the truth. Sure, other brands may have a bit of a head start on you, but since when have successful business people ever let a first mover’s advantage dissuade them from pursuing a tremendous opportunity. I’ve discussed my views on social media in a variety of other posts, but in today’s text I’m going to let the numbers speak for themselves…
Read The Full PostSocial Networking 3.0
Monday, April 14th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Social Networking 3.0…Okay, I said it and I’m sticking to it. It is time for Social Networking to live up to its potential and make the iterative leap to next generation Social Networking, or “Social Networking 3.0″ if you will…While I have no intention of disputing the commercial success of YouTube (Google purchased it for $1.65 Billion dollars when it was only a 9-month old company), FaceBook (more than 60 million active users with more than 250,000 new users joining daily), or any number of other organizations that have monetized on their first mover or early adopter advantage, Social Networking is still in its infancy. For Social Networking to make the next leap in maturation it will need to move beyond advertising driven consumer models and evolve to an enterprise class business platform. In today’s post I’ll examine what needs to happen for Social Networking to go 3.0…
Read The Full PostInternet Vision and Strategy
Thursday, October 4th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.
Read The Full PostTo Blog or Not To Blog…
Thursday, June 28th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
To Blog or not to Blog…Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and particularly blogging for years. So why is it that so many CEOs still seem paralyzed when it comes to taking the plunge? Let’s look at the numbers…According to Nielsen, at the time this post was originally written in May of 2006 there were more than 28 million blogs on the Internet…Fast forward to October 2006 and there were more than 50 million blogs, and today Technorati states there are now more than 112 million blogs on the Internet (apparently not counting the 70+ million Chinese and other non-English speaking Blogs). By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium the likes of which has not been seen since the introduction of the Internet itself. However the question remains do the numbers in-and-of-themselves mean that blogging is right for everyone?
Read The Full PostWho’s In Your Network?
Wednesday, June 6th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
As business people nothing is more valuable than the quality of your relationships. Whether you realize it or not, your success in business (and in life in general) will largely be dependant upon your ability to not only establish key relationships, but in your ability to leverage, influence, and add value to your relationships. We have all known professionals that have been smarter, more affable, better looking, possess a better CV, or are more talented than their peers yet they never seem to rise to the top. These professionals that seem to have the whole package yet can’t reach the brass ring have failed to understand the power of relationships. Even more regrettable is the person who has the rolodex to die for who doesn’t do anything with it. In the text that follows I’ll discuss how to build a powerful sphere of influence.
Read The Full PostPush vs. Pull Marketing
Friday, April 20th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
It is more important than ever to understand the differences in and relationships between “Push” and “Pull” marketing given continued advances in technology, the corresponding proliferation of mediums and the ever shrinking global marketplace. I’ll also apologize in advance as I’m using this post as yet another opportunity to rant on the damage caused by those would be subject matter experts who are anything but…The only thing worse than no information is misinformation and the sad fact is that when it comes to the topic of marketing it is all too common to view misinformation, flawed business logic, analysis gaps and a variety of other constructive misinterpretations being flaunted around in the media as gospel. As you might have guessed today’s blog post was inspired by misinformation I read in a trade magazine on the topic of “push” and “pull” marketing.
Read The Full PostSocial Networking for Business
Thursday, February 22nd, 2007By Mike Myatt, Chief Strategy Officer, N2growth
So what’s with all the buzz about social networking? What’s the difference between old school networking and social networking? As a CEO or entrepreneur why should you care? With so much being written about the impact of social networking on business and the numerous examples of companies that are capitalizing on its many benefits, I’m amazed at how few companies still just don’t get it. Not only has social networking arrived but it is clearly here to stay All you have to do is look at the tremendously successful companies that have been built upon the platform of social networking (MySpace, YouTube, Ryze, Linked-In, Flickr, Facebook etc.) or the unprecedented growth of the Blogosphere and you will quickly recognize that social networking is a powerful medium. In today’s post I’ll share my thoughts about why you can’t afford not to jump on the social networking bandwagon.
Read The Full PostBlog Business Summit, Part 2
Tuesday, October 31st, 2006By Mike Myatt, Chief Strategy Officer, N2growth
In yesterday’s post I provided an overview of the Blog Business Summit which I attended last week. I introduced you to a few of the more recognized bloggers in attendance as a backdrop for today’s post in which I’ll share some observations about the state of the Blogosphere and how you can leverage social media to your advantage…
Read The Full PostBlog Business Summit, Part 1
Monday, October 30th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
As most of you know I’m a big proponent of business blogging and my belief in social media as a viable medium for business was only bolstered this week as I attended the Blog Business Summit in Seattle (those of you desiring more detailed information on why I blog can read “Why N2growth Blogs“). I had the opportunity last week to listen to and speak with a number of the most prominent bloggers on the face of the planet and in today’s post (the first in a two part series) I’ll share the information gleaned from these thought leaders…
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