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Internet Usage

June 13, 2008 in Blogging & Social Media with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

I’m often asked by executives if social media should be part of their brand strategy, or if it is too late to jump on the Web 2.0 bandwagon. It’s as if they feel that they missed a window of opportunity and that the digital age has just forever passed them by. Nothing could be further from the truth. Sure, other brands may have a bit of a head start on you, but since when have successful business people ever let a first mover’s advantage dissuade them from pursuing a tremendous opportunity. I’ve discussed my views on social media in a variety of other posts, but in today’s text I’m going to let the numbers speak for themselves…

This is a preview of Internet Usage. Read the full post (216 words, 1 image, estimated 52 secs reading time)


 

Internet Vision and Strategy

October 4, 2007 in Blogging & Social Media, Branding & Identity, Mediums & Markets, Operations & Strategy, Talent Management, Technology with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.

This is a preview of Internet Vision and Strategy. Read the full post (946 words, estimated 3:47 mins reading time)


 

Push vs. Pull Marketing

April 20, 2007 in Blogging & Social Media, Innovation, Mediums & Markets, Public Relations, Rants with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

It is more important than ever to understand the differences in and relationships between “Push” and “Pull” marketing given continued advances in technology, the corresponding proliferation of mediums and the ever shrinking global marketplace. I’ll also apologize in advance as I’m using this post as yet another opportunity to rant on the damage caused by those would be subject matter experts who are anything but…The only thing worse than no information is misinformation and the sad fact is that when it comes to the topic of marketing it is all too common to view misinformation, flawed business logic, analysis gaps and a variety of other constructive misinterpretations being flaunted around in the media as gospel. As you might have guessed today’s blog post was inspired by misinformation I read in a trade magazine on the topic of “push” and “pull” marketing.

This is a preview of Push vs. Pull Marketing. Read the full post (637 words, estimated 2:33 mins reading time)


 

Social Networking for Business

February 22, 2007 in Blogging & Social Media, Mediums & Markets, Technology with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth 

So what’s with all the buzz about social networking? What’s the difference between old school networking and social networking? As a CEO or entrepreneur why should you care? With so much being written about the impact of social networking on business and the numerous examples of companies that are capitalizing on its many benefits, I’m amazed at how few companies still just don’t get it. Not only has social networking arrived but it is clearly here to stay All you have to do is look at the tremendously successful companies that have been built upon the platform of social networking (MySpace, YouTube, Ryze, Linked-In, Flickr, Facebook etc.) or the unprecedented growth of the Blogosphere and you will quickly recognize that social networking is a powerful medium. In today’s post I’ll share my thoughts about why you can’t afford not to jump on the social networking bandwagon.

This is a preview of Social Networking for Business. Read the full post (899 words, estimated 3:36 mins reading time)


 

Blog Business Summit, Part 2

October 31, 2006 in Blogging & Social Media with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

In yesterday’s post I provided an overview of the Blog Business Summit which I attended last week. I introduced you to a few of the more recognized bloggers in attendance as a backdrop for today’s post in which I’ll share some observations about the state of the Blogosphere and how you can leverage social media to your advantage…

This is a preview of Blog Business Summit, Part 2. Read the full post (482 words, estimated 1:56 mins reading time)


 

Blog Business Summit, Part 1

October 30, 2006 in Blogging & Social Media with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

As most of you know I’m a big proponent of business blogging and my belief in social media as a viable medium for business was only bolstered this week as I attended the Blog Business Summit in Seattle (those of you desiring more detailed information on why I blog can read “Why N2growth Blogs“). I had the opportunity last week to listen to and speak with a number of the most prominent bloggers on the face of the planet and in today’s post (the first in a two part series) I’ll share the information gleaned from these thought leaders…

This is a preview of Blog Business Summit, Part 1. Read the full post (688 words, estimated 2:45 mins reading time)


 

Updated State of the Blogosphere

August 20, 2006 in Blogging & Social Media with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

In a blog post I authored at the end of May entitled: “To Blog or Not To Blog” I noted that Nielsen reported that there were more than 28 Million Blogs on the Internet. It has only been a few months since that blog post and now David Sifry, founder and CEO of Technorati in his latest “State of the Blogosphere” notes that Technorati is now tracking over 50 Million Blogs. The only word I can think of to describe this level of growth would be “unprecedented.” The following bullet points summarize some of the highlights of David’s recent post:

This is a preview of Updated State of the Blogosphere. Read the full post (201 words, estimated 48 secs reading time)


 

Is Podcasting a Viable Medium?

August 14, 2006 in Blogging & Social Media, Branding & Identity, Mediums & Markets, Myatt on Mondays, Public Relations, Technology with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…

This is a preview of Is Podcasting a Viable Medium?. Read the full post (537 words, estimated 2:09 mins reading time)


 

Interview with Ecademy’s Penny Power

July 25, 2006 in Blogging & Social Media, Interviews, Technology with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

Penny PowerWith the unprecedented growth and undeniable success of the Blogosphere, Rupert Murdoch paying $580 million dollars to purchase MySpace, Facebook’s valuation resting comfortably in excess of $1 Billion dollars, and venture capitalists tripping all over each other to fund social networking companies before the ink is even dry on their business plans there is little doubt that social networking is at the forefront of today’s business climate. I recently had the opportunity to interview Penny Power, the founder of Ecademy. Ecademy, founded in 1998 is not only one of social networking’s pioneers, but having in excess of 80,000 members in more than 100 countries worldwide and operating in the black, Ecademy is also the leader in social networking for business. In the interview that follows you’ll have the opportunity to hear the inside story on social networking and one of its hottest companies.

This is a preview of Interview with Ecademy’s Penny Power. Read the full post (1639 words, 1 image, estimated 6:33 mins reading time)


 
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