Branding & Identity
Does Size Really Matter?
Is empire building and the pursuit of category dominance a healthy thing, or the corporate equivalent of the road to Perdition?
First Impressions
Do first impressions really matter? While they shouldn’t, the reality is that they most certainly do.
Personal Branding Done Right
By Mike Myatt, Chief Strategy Officer, N2growth So what’s the big deal about personal branding? The mere mention of this topic sparks intense emotions and frothy debate. The legions of personal branding advocates believe it’s the great brand equalizer, and the growing constituency of disgruntled adversaries see it as little more than the latest form of snake-oil. So which ...
Addiction Marketing
By Mike Myatt, Chief Strategy Officer, N2growth “Addiction Marketing” is a phrase I started using a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who seemed almost desperate for their daily (if not more frequent) fix of caffeine. It was at that moment I realized the real power of one of ...
Marketing Success
By Mike Myatt, Chief Strategy Officer, N2growth How do you know when marketing is out of control? Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the ...
How to Build a Brand
By Mike Myatt, Chief Strategy Officer, N2growth Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn’t difficult…spend heavily across all mediums with consistent, creative, on message advertising while simultaneously conducting aggressive public relations and social media campaigns. Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, ...
Design Matters
By Mike Myatt, Chief Strategy Officer, N2growth So, does design really matter? Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. While I have heard many a professional downplay the value of design, it has been my experience that most business people who espouse this ...