Does Size Really Matter?

Does Size Really Matter?

Is empire building and the pursuit of category dominance a healthy thing, or the corporate equivalent of the road to Perdition?

First Impressions

Posted by on Jan 25, 2012 in Branding & Identity, Miscellaneous, Success | 9 Comments
First Impressions

Do first impressions really matter? While they shouldn’t, the reality is that they most certainly do.

Personal Branding Done Right

By Mike Myatt, Chief Strategy Officer, N2growth So what’s the big deal about personal branding? The mere mention of this topic sparks intense emotions and frothy debate. The legions of personal branding advocates believe it’s the great brand equalizer, and the growing constituency of disgruntled adversaries see it as little more than the latest form of snake-oil. So which ...

Addiction Marketing

By Mike Myatt, Chief Strategy Officer, N2growth “Addiction Marketing” is a phrase I started using a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who seemed almost desperate for their daily (if not more frequent) fix of caffeine. It was at that moment I realized the real power of one of ...

Brand Exposure

By Mike Myatt, Chief Strategy Officer, N2growth Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure ...

To Blog or Not to Blog?

By Mike Myatt, Chief Strategy Officer, N2growth I think you’d be shocked at how many people still struggle with the “to blog or not to blog” dilemma. Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and perhaps even more so of blogging for several years ...

Great Leaders Leverage Great Messaging

By Mike Myatt, Chief Strategy Officer, N2growth  Great leaders understand the power, influence, and leverage created by great messaging. Do you ever find yourself sitting back and marveling at those leaders who always seem to have the right thing to say? Contrast this with the feelings you have when you hear an awful sound-bite that makes a leader look either ...

20 Reasons Websites Fail

By Mike Myatt, Chief Strategy Officer, N2growth For years now I have consistently received inquiries from CEOs who wonder why their web initiatives are falling short of reaching their objectives. Because most of these inquiries come from executives suffering from web maladies of a similar nature, I decided to put forth a list of what I consider ...

Marketing Success

Posted by on Nov 4, 2010 in Branding & Identity, Public Relations | 2 Comments

By Mike Myatt, Chief Strategy Officer, N2growth How do you know when marketing is out of control? Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the ...

Social Media Influence

By Mike Myatt, Chief Strategy Officer, N2growth Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social ...

How to Build a Brand

By Mike Myatt, Chief Strategy Officer, N2growth Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn’t difficult…spend heavily across all mediums with consistent, creative, on message advertising while simultaneously conducting aggressive public relations and social media campaigns. Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, ...

Design Matters

Posted by on Apr 9, 2010 in Branding & Identity, Innovation | 2 Comments

By Mike Myatt, Chief Strategy Officer, N2growth So, does design really matter? Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. While I have heard many a professional downplay the value of design, it has been my experience that most business people who espouse this ...

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