By Mike Myatt, Chief Strategy Officer, N2growth
Crisis management can in fact be a profitable endeavour when handled properly. If you are in business for any length of time you will at some point in time be party (willing or unwilling) to a major crisis that can affect not only the company you work for, but your career as well. A large portion of my practice deals with advising corporations and executives during a crisis to protect the corporate brand and the personal reputations of senior executives and board members. Given that in today’s business world, the likelihood of crisis is much greater than it was in times past, it never ceases to amaze me that corporations don’t have a crisis management team assembled and on hand ready to deal with trouble when it rears its head. The reality is that the proper handling of a crisis while never easy, can in fact be a very profitable endeavour. In today’s post I’ll discuss the upside of crisis management…
I was corresponding with a colleague earlier today who was inquiring into my experiences with crisis management, and after reviewing my e-mail to her I thought the subject was worthy of being published in today’s post. In the current always-on, real-time, and often invasive world of media coverage any company is only a slight faux pas away from crisis mode. It is not really a question of if your organization will encounter a crisis, but rather it is a matter of when and how often a crisis will occur. In today’s post I’ll share my thoughts on how to successfully navigate a crisis…
