How Not To Advertise…
Tuesday, September 9th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
While I’ve seen some great TV spots over the years, Microsoft has created the perfect case study in how not to advertise with its latest commercial. If you think a large advertising budget coupled with a celebrity endorsement will move mountains, then I suggest you watch this video by Microsoft. This ad is one of the worst I’ve seen, and is the perfect reason to fire an ad agency…
While much could be said about this ad, the following check list sums-up my evaluation:
- Cool - no
- Funny - gong
Top CEOs leverage Great Messaging
Monday, August 18th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Top CEOs understand the power, influence, and leverage created by great messaging. Do you ever find yourself sitting back and marveling at those chief executives who always seem to have the right thing to say? Contrast this with the feelings you have when you hear an awful sound-bite that makes a CEO look either uninformed or unintelligent. The difference between the two aforementioned examples is that top CEOs have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. In today’s post I’ll share some of the messaging secrets used by the world’s top CEOs…
Website Traffic Analysis
Tuesday, March 11th, 2008By, Mike Myatt, Chief Strategy Officer, N2growth
Subjecting website traffic to intense analysis is the key to breaking the code to improving conversion ratios and watching your success on the internet skyrocket. Understanding the basic logic surrounding this premise, it amazes at how few companies truly understand the key metric driving website success…traffic. In today’s post I’ll share a bit of information that will help you gain a better understanding of the value of website traffic analysis…
Read The Full PostKeyword Analysis 101
Monday, March 3rd, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Today’s Myatt on Monday’s question comes from a marketing executive who asks: I hear a lot about keyword optimization, but what is this specifically, and how important is it really?” If you want to be successful on the Internet, understanding how to leverage Keyword and Keyword phrases is imperative. While understanding the art and science behind keyword analysis is only one part of search engine optimization, it is nonetheless a critical component. In today’s post, I’ll provide an overview that will help readers understand how keywords impact search engine marketing…
Read The Full PostSearch Marketing
Thursday, January 24th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Search Engine Marketing has always played a critical role in managing the visibility of a company’s online brand. However with the Internet becoming what is arguably today’s dominant medium, Search Engine Marketing has also risen to become a key driver in a company’s overall brand strategy. Regrettably the maturity of the products and services that comprise search engine related disciplines come at a time when the industry has never been more complicated and difficult to navigate. Even though businesses today have many more options with regard to how they execute their search engine initiatives, I find that many marketing executives struggle more today with their online marketing strategies than they did a few years ago. In today’s blog post I’ll share my opinions on the current state of the Search Engine Marketing Industry.
Read The Full PostWhy Brand Name Clients Matter
Friday, December 14th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
If your company doesn’t have a recognized brand I will guarantee you that your selling cycle is longer than necessary as your sales process grinds to a halt while you endeavor to establish credibility. Even after enduring the good fight, when all is said and done you likely end-up making frequent price concessions in order to win business. You are most probably sick and tired of dealing with repeated requests for references and explaining why someone should take the risk of doing business with an unproven entity. It’s not enough to know you’re good, your prospects have to know it…the battle cry of “trust me” will only take you so far in today’s market place. In today’s post I’ll share the best method for establishing instant credibility with your prospects…
Read The Full PostDo You Have An Internet Strategy?
Wednesday, November 7th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
What drives your internet strategy? I’m always amazed that in today’s digital world where web based technologies reign supreme at the number of companies that still don’t get it…It is not at all uncommon for me to find corporate internet strategies that are at best cobbled together if they exist at all. It is as if the website is the corporate version of the “hot potato” such that every wants to have their say, but no one wants to take responsibility. Rarely do I come across corporate internet strategies that are aligned with the core business strategy. In an earlier post entitled “Who’s In Charge of Your Internet Strategy” I address many of the typical mistakes made with regard to the management of corporate internet initiatives, but in today’s post I’ll focus on the benefits derived by engineering a well conceived internet strategy.
Read The Full PostDigital Marketing
Wednesday, October 17th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.
Read The Full PostInternet Vision and Strategy
Thursday, October 4th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.
Read The Full PostTo Blog or Not To Blog…
Thursday, June 28th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
To Blog or not to Blog…Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and particularly blogging for years. So why is it that so many CEOs still seem paralyzed when it comes to taking the plunge? Let’s look at the numbers…According to Nielsen, at the time this post was originally written in May of 2006 there were more than 28 million blogs on the Internet…Fast forward to October 2006 and there were more than 50 million blogs, and today Technorati states there are now more than 112 million blogs on the Internet (apparently not counting the 70+ million Chinese and other non-English speaking Blogs). By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium the likes of which has not been seen since the introduction of the Internet itself. However the question remains do the numbers in-and-of-themselves mean that blogging is right for everyone?
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