Push vs. Pull Marketing
Friday, April 20th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
It is more important than ever to understand the differences in and relationships between “Push” and “Pull” marketing given continued advances in technology, the corresponding proliferation of mediums and the ever shrinking global marketplace. I’ll also apologize in advance as I’m using this post as yet another opportunity to rant on the damage caused by those would be subject matter experts who are anything but…The only thing worse than no information is misinformation and the sad fact is that when it comes to the topic of marketing it is all too common to view misinformation, flawed business logic, analysis gaps and a variety of other constructive misinterpretations being flaunted around in the media as gospel. As you might have guessed today’s blog post was inspired by misinformation I read in a trade magazine on the topic of “push” and “pull” marketing.
Read The Full PostSocial Networking for Business
Thursday, February 22nd, 2007By Mike Myatt, Chief Strategy Officer, N2growth
So what’s with all the buzz about social networking? What’s the difference between old school networking and social networking? As a CEO or entrepreneur why should you care? With so much being written about the impact of social networking on business and the numerous examples of companies that are capitalizing on its many benefits, I’m amazed at how few companies still just don’t get it. Not only has social networking arrived but it is clearly here to stay All you have to do is look at the tremendously successful companies that have been built upon the platform of social networking (MySpace, YouTube, Ryze, Linked-In, Flickr, Facebook etc.) or the unprecedented growth of the Blogosphere and you will quickly recognize that social networking is a powerful medium. In today’s post I’ll share my thoughts about why you can’t afford not to jump on the social networking bandwagon.
Read The Full PostIs Podcasting a Viable Medium?
Monday, August 14th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…
Read The Full PostAddiction Marketing
Tuesday, August 8th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
“Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.
Read The Full PostWiMAX Anyone?
Tuesday, July 18th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
If you’re not familiar with WiMAX you may want to take a few minutes to read this blog post because it is the next big thing in wireless broadband Internet access. WiMAX (Wireless Interoperability for Microwave Access) is like WiFi on steroids. It is a second generation protocol that allows for increased bandwidth efficiency (download speeds up to 1.5Mb), improved interference avoidance and will provide access to much higher data rates over longer distances. Whereas WiFi has a range of 300+/- feet, WiMAX has a range of up to 30 miles for fixed stations and up to 10 miles for wireless stations. This is not a far off reality as it is already available in many locations around the US. This is more than just a new technology advancement, as WiMAX will have a far reaching ripple effect on business and capital markets as well.
Read The Full PostAre You Culturally Savvy?
Friday, July 14th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
What do I mean by “culturally savvy“? I am not addressing the topic of being politically correct, rather I want you to focus on the importance of simply being cognizant that there is a larger cultural impact on how business is conducted today than ever before. Cultural differences often exist within the same companies…they certainly exist between different companies. Without question there are different cultural business practices in different cities or regions within an individual country. These differences are almost exponentially complicated when you start doing business on a global basis. For purposes of this post we will address how to best blend and manage your internal cultural characteristics with those of your vendors, partners, suppliers, customers and investors who may be located in foreign countries.
The Power of Instant Messaging
Wednesday, June 7th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
If you think Instant Messaging (IM) is just for teenagers you may want to reconsider that thought I have been using IM as a business tool since it was first released in 1996. As the technology has improved and more people have gone online IM has just become a bigger part of my communications platform. With what is estimated at more than 150 million people using IM today it has come a long way in the last 10 years. For those that don’t have any exposure to instant messaging I’ll start with a brief description of the technology, its applications and corresponding benefits:
Read The Full PostWhat’s the best way to build your brand?
Thursday, May 25th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
Assuming that you have deep pockets and a lot of patience, growing a recognized brand isn’t difficult spend heavily across all mediums with consistent, creative, on message advertising while simultaneously conducting an aggressive public relations campaign. Avoid controversy, maintain a high likeability factor, be a business of character that engenders trust and confidence on the part of your target market(s), produce a quality product or service at a competitive price point and provide great customer service.
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