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Website Traffic Analysis

April 9, 2009 in Mediums & Markets, Miscellaneous, Technology with 0 Comments

By, Mike Myatt, Chief Strategy Officer, N2growth

No Traffic Equals No RevenueSubjecting your website’s traffic to intense analysis is the key to breaking the code for improving conversion ratios and watching your success on the Internet skyrocket. Understanding the basic logic surrounding this premise, it amazes me how few companies truly understand the key metric in driving website success…traffic. In today’s post I’ll share a bit of information that will help you gain a better understanding of the value of website traffic analysis…  

This is a preview of Website Traffic Analysis. Read the full post (1214 words, 1 image, estimated 4:51 mins reading time)


 

Search Engine Marketing

December 11, 2008 in Branding & Identity, Mediums & Markets, Rants, Technology with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Search Engine MarketingSearch Engine Marketing has always played a critical role in managing the visibility of a company’s online brand. However with the Internet becoming what is arguably today’s dominant medium, Search Engine Marketing has also risen to become a key driver in a company’s overall brand strategy. Regrettably the maturity of the products and services that comprise search engine related disciplines come at a time when the industry has never been more complicated and difficult to navigate for the uninitiated. Even though businesses today have many more options with regard to how they execute their search engine initiatives, I find that many marketing executives struggle more today with their online marketing strategies than they did a few years ago. In today’s blog post I’ll share my opinions on the current state of the Search Engine Marketing Industry.

This is a preview of Search Engine Marketing. Read the full post (934 words, 1 image, estimated 3:44 mins reading time)


 

How Not To Advertise…

September 9, 2008 in Best Video Blogs, Branding & Identity, Mediums & Markets, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

While I’ve seen some great TV spots over the years, Microsoft has created the perfect case study in how not to advertise with its latest commercial. If you think a large advertising budget coupled with a celebrity endorsement will move mountains, then I suggest you watch this video by Microsoft. This ad is one of the worst I’ve seen, and is the perfect reason to fire an ad agency…

While much could be said about this ad, the following check list sums-up my evaluation:

  • Cool – no
  • Funny – gong
This is a preview of How Not To Advertise…. Read the full post (202 words, estimated 48 secs reading time)


 

Keyword Analysis 101

March 3, 2008 in Branding & Identity, Mediums & Markets, Myatt on Mondays with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Today’s Myatt on Monday’s question comes from a marketing executive who asks: I hear a lot about keyword optimization, but what is this specifically, and how important is it really?” If you want to be successful on the Internet, understanding how to leverage Keyword and Keyword phrases is imperative. While understanding the art and science behind keyword analysis is only one part of search engine optimization, it is nonetheless a critical component. In today’s post, I’ll provide an overview that will help readers understand how keywords impact search engine marketing…

This is a preview of Keyword Analysis 101. Read the full post (1613 words, estimated 6:27 mins reading time)


 

Why Brand Name Clients Matter

December 14, 2007 in Mediums & Markets, Miscellaneous, Operations & Strategy, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

If your company doesn’t have a recognized brand I will guarantee you that your selling cycle is longer than necessary as your sales process grinds to a halt while you endeavor to establish credibility. Even after enduring the good fight, when all is said and done you likely end-up making frequent price concessions in order to win business. You are most probably sick and tired of dealing with repeated requests for references and explaining why someone should take the risk of doing business with an unproven entity. It’s not enough to know you’re good, your prospects have to know it…the battle cry of “trust me” will only take you so far in today’s market place. In today’s post I’ll share the best method for establishing instant credibility with your prospects…

This is a preview of Why Brand Name Clients Matter. Read the full post (446 words, estimated 1:47 mins reading time)


 

Digital Marketing

October 17, 2007 in Mediums & Markets, Miscellaneous, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing.  Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not that the digital medium is far and away the most powerful, cost effective and measurable form of media available today.  Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.

This is a preview of Digital Marketing. Read the full post (814 words, estimated 3:15 mins reading time)


 

Internet Vision and Strategy

October 4, 2007 in Blogging & Social Media, Branding & Identity, Mediums & Markets, Operations & Strategy, Talent Management, Technology with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.

This is a preview of Internet Vision and Strategy. Read the full post (946 words, estimated 3:47 mins reading time)


 

Push vs. Pull Marketing

April 20, 2007 in Blogging & Social Media, Innovation, Mediums & Markets, Public Relations, Rants with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

It is more important than ever to understand the differences in and relationships between “Push” and “Pull” marketing given continued advances in technology, the corresponding proliferation of mediums and the ever shrinking global marketplace. I’ll also apologize in advance as I’m using this post as yet another opportunity to rant on the damage caused by those would be subject matter experts who are anything but…The only thing worse than no information is misinformation and the sad fact is that when it comes to the topic of marketing it is all too common to view misinformation, flawed business logic, analysis gaps and a variety of other constructive misinterpretations being flaunted around in the media as gospel. As you might have guessed today’s blog post was inspired by misinformation I read in a trade magazine on the topic of “push” and “pull” marketing.

This is a preview of Push vs. Pull Marketing. Read the full post (637 words, estimated 2:33 mins reading time)


 

Social Networking for Business

February 22, 2007 in Blogging & Social Media, Mediums & Markets, Technology with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth 

So what’s with all the buzz about social networking? What’s the difference between old school networking and social networking? As a CEO or entrepreneur why should you care? With so much being written about the impact of social networking on business and the numerous examples of companies that are capitalizing on its many benefits, I’m amazed at how few companies still just don’t get it. Not only has social networking arrived but it is clearly here to stay All you have to do is look at the tremendously successful companies that have been built upon the platform of social networking (MySpace, YouTube, Ryze, Linked-In, Flickr, Facebook etc.) or the unprecedented growth of the Blogosphere and you will quickly recognize that social networking is a powerful medium. In today’s post I’ll share my thoughts about why you can’t afford not to jump on the social networking bandwagon.

This is a preview of Social Networking for Business. Read the full post (899 words, estimated 3:36 mins reading time)


 

Is Podcasting a Viable Medium?

August 14, 2006 in Blogging & Social Media, Branding & Identity, Mediums & Markets, Myatt on Mondays, Public Relations, Technology with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…

This is a preview of Is Podcasting a Viable Medium?. Read the full post (537 words, estimated 2:09 mins reading time)


 
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