CEO Job Searches
Wednesday, September 10th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
CEO job searches are extremely competitive in today’s market. Other than running for political office, there is no interview process that will subject you to such a rigorous vetting process. I was recently interviewed for the September issue of ”CareerSmart Advisor” in which I was asked to articulate what it takes to successfully secure a CEO position. In the text that follows I have provided a copy of the questions I was asked, as well as my answers, in hope that this information will assist you in preparing for your next job search…
Top CEOs leverage Great Messaging
Monday, August 18th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
Top CEOs understand the power, influence, and leverage created by great messaging. Do you ever find yourself sitting back and marveling at those chief executives who always seem to have the right thing to say? Contrast this with the feelings you have when you hear an awful sound-bite that makes a CEO look either uninformed or unintelligent. The difference between the two aforementioned examples is that top CEOs have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. In today’s post I’ll share some of the messaging secrets used by the world’s top CEOs…
Influence and Personal Branding
Friday, June 27th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
I’m often asked how to tangibly measure personal brand equity and my answer is quite simple The value of a personal brand is directly proportionate to its ability to create and wield influence. When it comes to the subject of personal branding much has been written about authenticity, transparency, marketability, thought leadership, etc., but it is the ability to leverage the sum of these individual brand components for influence that determines the true strength of a personal brand. Put simply, a personal brand that cannot open doors or influence actions and decisions is not much of a personal brand.
Personal Branding by Association
Thursday, April 10th, 2008By Mike Myatt, Chief Strategy Officer, N2growth
The impact of your associations on Personal branding should not be taken lightly by executives in today’s world. Your long-term success as a top CEO or senior executive will be heavily influenced by the strength and character of your personal brand. The perception of your personal brand by key constituencies such as your board of directors, investors, the media, key employees, customers, partners and other key stakeholders will not only have an impact on your current role, but future roles as well. In today’s post I’ll address what is becoming more and more of an issue with regard to your personal brand, which is the conclusion people draw about you based upon the company you keep…
Read The Full PostPersonal Branding Magazine
Sunday, February 3rd, 2008By, Mike Myatt, Chief Strategy Officer, N2growth
Most of you who have read this blog for any length of time know that I’ve written often on the topic of personal branding (see “The Power of Personal Branding“). Over the past few months I have been assiting Dan Schawbel who is the publisher of Personal Branding Magazine, which is a new publication that just released its third issue. This post is going to be quite short, as I simply want to introduce you to this new publication, which I believe is worthy of your attention if you are interested in the subject of personal branding.
Read The Full PostWhy You Need A Press Kit
Tuesday, July 31st, 2007By Mike Myatt, Chief Strategy Officer, N2growth
One of the basic foundational elements in the PR arsenal for C-level executives is to have a well designed and crisply articulated press kit. The press kit should support the executive’s personal brand, provide a solid competitive value proposition and enhance the credibility of the executive by positioning him or her as a thought leader, innovator or subject matter expert. As fundamental as this is, it is nothing short of astonishing to me how few senior executives have a crisp executive bio much less a professionally prepared press kit. In today’s post I’ll examine the pay-off of creating a world class press kit
The Power of Personal Branding
Friday, June 30th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
With as much as 80% of a corporation’s net value being comprised of its brand equity it’s no wonder that almost 1.5 trillion dollars was spent in 2006 on corporate branding initiatives. While most professionals readily understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., very few understand the substantial benefits that are created from increasing their personal brand equity. The simple fact is that many entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market The creation of their own personal brand. In today’s post I’ll discuss the power of personal branding.
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