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By Mike Myatt, Chief Strategy Officer, N2growth
So what’s the big deal about personal branding? The mere mention of this topic sparks intense emotions and frothy debate. The legions of personal branding advocates believe it’s the great brand equalizer, and the growing constituency of disgruntled adversaries see it as little more than the latest form of snake-oil. So which is it? The answer is for you to decide…I’ll frame both sides of the argument and let you draw your own conclusions.
By Mike Myatt, Chief Strategy Officer, N2growth
Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.
By Mike Myatt, Chief Strategy Officer, N2growth
Great leaders understand the power, influence, and leverage created by great messaging. Do you ever find yourself sitting back and marveling at those leaders who always seem to have the right thing to say? Contrast this with the feelings you have when you hear an awful sound-bite that makes a leader look either uninformed or unintelligent. The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. In today’s post I’ll share some of the messaging secrets used by the best leaders…
By Mike Myatt, Chief Strategy Officer, N2growth
Looking for a way to enhance your direct marketing initiatives? Look no further than Twitter. Why is Twitter so hot? Why is it the fastest growing microblogging/social media platform on the planet? Because it produces real value, and it does so very quickly. Twitter is arguably the best and most powerful direct marketing tool to come along since email assuming two things: 1,) you understand how to use it, and; 2.) that you do in fact actually use it. In today’s post I’ll provide a few thoughts on how to leverage Twitter without going into the technical aspects (there is already plenty of information in circulation on that).
By Mike Myatt, Chief Strategy Officer, N2growth
I’m often asked how to tangibly measure personal brand equity and my answer is quite simple…The value of a personal brand is directly proportionate to its ability to create and wield influence. When it comes to the subject of personal branding much has been written about authenticity, transparency, marketability, thought leadership, etc., but it is the ability to leverage the sum of these individual brand components for influence that determines the true strength of a personal brand. Put simply, a personal brand that cannot open doors, or influence actions and decisions, is not much of a personal brand.
By Mike Myatt, Chief Strategy Officer, N2growth
Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong personal brand do yourself a favor and avoid the hype and rhetoric being espoused by the masses of overnight personal branding experts who have suddenly flooded the marketplace. Most so-called personal branding gurus are more akin to modern snake-oil salesmen than they are legitimate professional services providers. Personal Branding as a marketing discipline has regrettably been diluted by the hordes of attention seeking purveyors that seek to separate you from your money by confusing hype with branding. Hype and spin have little to do with creating a growing and sustainable personal brand. Personal brand equity is built over the long-term by doing the right thing, and adhering to the 5 personal branding attributes (see above) that I developed more than a decade ago.
By Mike Myatt, Chief Strategy Officer, N2growth
One of the basic foundational elements in the PR arsenal for C-level executives is to have a well designed and crisply articulated press kit. The press kit should not only highlight the executive’s value to the enterprise, but it should also support their personal brand, provide a solid competitive value proposition, and enhance the credibility of the executive by positioning him or her as a thought leader, innovator or subject matter expert. As fundamental as this is, it is nothing short of astonishing to me how few senior executives have a crisp executive bio much less a professionally prepared press kit. In today’s post I’ll examine the pay-off of creating a world class press kit
By Mike Myatt, Chief Strategy Officer, N2growth
“15 Seconds of Fame” – It’s been said that at some point in everyone’s life they’ll have their 15 seconds of fame…Your 15 seconds of fame may come to you in good times or in bad, it may happen as a result of tremendous diligence and hard work on your part, or it may simply occur as a matter of chance. Regardless of the reasons or circumstances surrounding your moment in the sun, my question is this…what will you do to maximize the opportunity when it presents itself? In today’s post I’ll share some thoughts on how to leverage your 15 seconds when it arrives…
By Mike Myatt, Chief Strategy Officer, N2growth
CEO job searches are extremely competitive in today’s market. Other than running for political office, there is no interview process that will subject you to such a rigorous vetting process. I was recently interviewed for the September issue of ”CareerSmart Advisor” in which I was asked to articulate what it takes to successfully secure a CEO position. In the text that follows I have provided a copy of the questions I was asked, as well as my answers, in hope that this information will assist you in preparing for your next job search…
