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Personal Branding by Association

April 10, 2008 in Personal Branding with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

The impact of your associations on Personal branding should not be taken lightly by executives in today’s world. Your long-term success as a top CEO or senior executive will be heavily influenced by the strength and character of your personal brand. The perception of your personal brand by key constituencies such as your board of directors, investors, the media, key employees, customers, partners and other key stakeholders will not only have an impact on your current role, but future roles as well. In today’s post I’ll address what is becoming more and more of an issue with regard to your personal brand, which is the conclusion people draw about you based upon the company you keep…

This is a preview of Personal Branding by Association. Read the full post (466 words, estimated 1:52 mins reading time)


 

Personal Branding Magazine

February 3, 2008 in Branding & Identity, Miscellaneous, Personal Branding with 0 Comments

By, Mike Myatt, Chief Strategy Officer, N2growth

Most of you who have read this blog for any length of time know that I’ve written often on the topic of personal branding (see “The Power of Personal Branding“). Over the past few months I have been assiting Dan Schawbel who is the publisher of Personal Branding Magazine, which is a new publication that just released its third issue. This post is going to be quite short, as I simply want to introduce you to this new publication, which I believe is worthy of your attention if you are interested in the subject of personal branding.

This is a preview of Personal Branding Magazine. Read the full post (293 words, estimated 1:10 mins reading time)


 

The Power of Personal Branding

June 30, 2006 in Branding & Identity, Miscellaneous, Operations & Strategy, Personal Branding, Public Relations, Talent Management with 2 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

With as much as 80% of a corporation’s net value being comprised of its brand equity it’s no wonder that almost 1.5 trillion dollars was spent in 2006 on corporate branding initiatives. While most CEOs readily understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., very few understand the substantial benefits that are created from increasing their personal brand equity. The simple fact is that many entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market – the creation of their own personal brand. In today’s post I’ll discuss the power of personal branding.

This is a preview of The Power of Personal Branding. Read the full post (909 words, estimated 3:38 mins reading time)


 
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