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How Not To Advertise…

September 9, 2008 in Best Video Blogs, Branding & Identity, Mediums & Markets, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

While I’ve seen some great TV spots over the years, Microsoft has created the perfect case study in how not to advertise with its latest commercial. If you think a large advertising budget coupled with a celebrity endorsement will move mountains, then I suggest you watch this video by Microsoft. This ad is one of the worst I’ve seen, and is the perfect reason to fire an ad agency…

While much could be said about this ad, the following check list sums-up my evaluation:

  • Cool – no
  • Funny – gong
This is a preview of How Not To Advertise…. Read the full post (202 words, estimated 48 secs reading time)


 

Is Your PR Effective?

May 5, 2008 in Branding & Identity, Miscellaneous, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

When was the last time you received a call from the media asking you to provide an expert opinion to be included in an upcoming article? How about the last time you were invited to speak at a trade show or conference? When was the last time you authored anything that was published (and I’m not talking about an e-mail, memo or business letter)? If the aforementioned items are not happening on a regular basis then you are perhaps missing out on one of the most powerful brand building opportunities PR.

This is a preview of Is Your PR Effective?. Read the full post (467 words, estimated 1:52 mins reading time)


 

Your Story Matters

April 15, 2008 in Branding & Identity, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

So, what’s your story? If your personal or corporate brand doesn’t tell a story, then your brand is lacking the very essence of what makes a strong brand…The story. There is no denying that everybody loves a good story, and there is a reason why…think about novels you’ve read, movies you’ve watched, speeches you’ve listened to, ads that have hooked your interest, or virtually any other message delivered by any other medium and it’s the story that either seals the deal, or leaves you feeling cheated. In today’s post I’ll discuss the value in creating a strong brand story…

This is a preview of Your Story Matters. Read the full post (347 words, estimated 1:23 mins reading time)


 

How to Create a Powerful Tagline

March 13, 2008 in Branding & Identity, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you’d be surprised at the number of people (even marketing types) that don’t know the difference. However the truly sad part is not just in the lack of understanding, but in the missed applicational leverage and lost opportunity costs associated with the lack of understanding. In today’s post I’ll define the difference between the two, as well as how to use each of them to their maximum benefit…

This is a preview of How to Create a Powerful Tagline. Read the full post (525 words, estimated 2:06 mins reading time)


 

Why Brand Name Clients Matter

December 14, 2007 in Mediums & Markets, Miscellaneous, Operations & Strategy, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

If your company doesn’t have a recognized brand I will guarantee you that your selling cycle is longer than necessary as your sales process grinds to a halt while you endeavor to establish credibility. Even after enduring the good fight, when all is said and done you likely end-up making frequent price concessions in order to win business. You are most probably sick and tired of dealing with repeated requests for references and explaining why someone should take the risk of doing business with an unproven entity. It’s not enough to know you’re good, your prospects have to know it…the battle cry of “trust me” will only take you so far in today’s market place. In today’s post I’ll share the best method for establishing instant credibility with your prospects…

This is a preview of Why Brand Name Clients Matter. Read the full post (446 words, estimated 1:47 mins reading time)


 

Digital Marketing

October 17, 2007 in Mediums & Markets, Miscellaneous, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing.  Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not that the digital medium is far and away the most powerful, cost effective and measurable form of media available today.  Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.

This is a preview of Digital Marketing. Read the full post (814 words, estimated 3:15 mins reading time)


 

The Benefits of a Top CEO Coach

August 24, 2007 in Miscellaneous, Operations & Strategy, Public Relations, Talent Management with 2 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

The question is; you’re already the CEO so why should you make the investment into retaining a Top CEO Coach? The obvious anwswer is that CEOs simply have more to gain from intelligent counsel than any other person on the org chart. Given the nature of the position, along with the numerous studies that have been authored which provide ample data affirming the extraordinary results that can be achieved by utilizing a top CEO coach, I’m always amazed at the number of CEOs who don’t yet have a coach on retainer. In today’s blog post I’ll examine the reasons why I believe all (yes, I said all) chief executives should leverage the services of a top CEO coach.

This is a preview of The Benefits of a Top CEO Coach. Read the full post (1380 words, estimated 5:31 mins reading time)


 

Business Cards…

July 16, 2007 in Branding & Identity, Public Relations with 0 Comments

By Mike Myatt, Chief Strategy Officer, N2growth

Okay, what’s so special about a business card? Much more than you might think In fact, I would be doing you a disservice if I didn’t tell you that a great business card is one of the most powerful pieces in your corporate identity arsenal. In today’s post I’ll share why I believe many professionals miss the opportunity to make a great first impression… 

This is a preview of Business Cards…. Read the full post (494 words, estimated 1:59 mins reading time)


 

Push vs. Pull Marketing

April 20, 2007 in Blogging & Social Media, Innovation, Mediums & Markets, Public Relations, Rants with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

It is more important than ever to understand the differences in and relationships between “Push” and “Pull” marketing given continued advances in technology, the corresponding proliferation of mediums and the ever shrinking global marketplace. I’ll also apologize in advance as I’m using this post as yet another opportunity to rant on the damage caused by those would be subject matter experts who are anything but…The only thing worse than no information is misinformation and the sad fact is that when it comes to the topic of marketing it is all too common to view misinformation, flawed business logic, analysis gaps and a variety of other constructive misinterpretations being flaunted around in the media as gospel. As you might have guessed today’s blog post was inspired by misinformation I read in a trade magazine on the topic of “push” and “pull” marketing.

This is a preview of Push vs. Pull Marketing. Read the full post (637 words, estimated 2:33 mins reading time)


 

Assessing Brand Value

February 15, 2007 in Branding & Identity, Public Relations with 1 Comment

By Mike Myatt, Chief Strategy Officer, N2growth

Assessing a brand’s value is not rocket science, nor does it constitute ethereal hocus-pocus. Good brands have real value and understanding this is central to measuring whether or not your brand equity is increasing or whether you have a brand in decline. Whether you are a brand asset manager at a Fortune 500 company responsible for the brand of a product line, a professional concerned about his/her personal brand or the CEO or entrepreneur measuring the brand value of the enterprise you must value your brand in order to understand and manage your brand. In today’s post I’ll give my perspective on not only why a brand should be valued, but also how it should be valued…

This is a preview of Assessing Brand Value. Read the full post (670 words, estimated 2:41 mins reading time)


 
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