By Mike Myatt, Chief Strategy Officer, N2growth
Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…

With the unprecedented growth and undeniable success of the Blogosphere, Rupert Murdoch paying $580 million dollars to purchase MySpace, Facebook’s valuation resting comfortably in excess of $1 Billion dollars, and venture capitalists tripping all over each other to fund social networking companies before the ink is even dry on their business plans there is little doubt that social networking is at the forefront of today’s business climate. I recently had the opportunity to interview Penny Power, the founder of Ecademy. Ecademy, founded in 1998 is not only one of social networking’s pioneers, but having in excess of 80,000 members in more than 100 countries worldwide and operating in the black, Ecademy is also the leader in social networking for business. In the interview that follows you’ll have the opportunity to hear the inside story on social networking and one of its hottest companies.