Online Marketing Blog

The Economy…Getting Worse

Monday, April 21st, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Intraday News Alert - Apparently the Economy is getting worse at a much more rapid rate than I thought. It is rare that I’ll make an intra-day post, but I felt it would be irresponsible not to report on some of today’s economic news. I have been stating for quite some time now that we are clearly in a recession while many academics are still debating the issue. However the real issue is not are we, or aren’t we, but rather how bad is it really going to get…

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My New Book

Thursday, November 29th, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

Since today’s post contains a bit of self-promotion I’ll keep it very short and to the point…My new book, “Leadership Matters…The CEO Survival Manual” was published this week and is available for sale in Hardcover at Amazon.com and various other online retailers and bookstores throughout the country. In today’s post I’ll give you a brief overview of the book… 

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Making the Most of Talent

Friday, April 13th, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

I’ve written often on the subject of leadership development and talent management because very few things in business can catalyze change and create sustainable growth like leaders who understand how to leverage their talent and resources. It takes more than charisma and subject matter expertise to be a leader, it also takes a keen understanding of how to create organizational leverage. In today’s post I’ll share some thoughts on how to maximize your talent and resources…

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Super Bowl Disaster!

Monday, February 5th, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

Okay, I’m a huge fan of “Da Bears” but their loss to the Colts is not the disaster I’m referring to. Actually even I can’t be too upset about solid leaders like Peyton Manning and Tony Dungy getting the win, but I digress…The disaster I’m referring to is that of Super Bowl advertising.  I appreciate a good branding play as much as the next guy…I aslo enjoy excellent creative and actually possess a true love for genuine marketing and advertising genius. That being said, I’m here to tell you that Super Bowl advertising makes no business sense whatsoever in that it cannot be economically justified by any sane method of analysis. In reality Super Bowl ads are far from genius and in fact more closely resemble irresponsible and frivolous action by advertisers. In today’s post I’ll point out the flawed business logic in purchasing Super Bowl advertising and even provide a few suggestions to advertisers for better alternatives…

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My Philosophy on Valuations

Thursday, November 30th, 2006

By Mike Myatt, Chief Strategy Officer, N2growth

Over the years I have particpated in the M&A process from virtually every angle possible. I have been a principal of a company being acquired as well as a principal of a company conducting acquisitions. I have also served as an executive working on both acquisitions and dispositions teams and as a professional advisor representing both the buy-side and the sell-side. Having sat on all sides of the acquisition table it has been my experience that regardless of approach, style, timing, culture, synergy, supply or demand drivers, or any other catalyzing factor the transaction will eventually boil down to valuation metrics.

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Are You Culturally Savvy?

Friday, July 14th, 2006

By Mike Myatt, Chief Strategy Officer, N2growth 

Are you culturally savvy?What do I mean by “culturally savvy“? I am not addressing the topic of being politically correct, rather I want you to focus on the importance of simply being cognizant that there is a larger cultural impact on how business is conducted today than ever before. Cultural differences often exist within the same companies…they certainly exist between different companies. Without question there are different cultural business practices in different cities or regions within an individual country. These differences are almost exponentially complicated when you start doing business on a global basis. For purposes of this post we will address how to best blend and manage your internal cultural characteristics with those of your vendors, partners, suppliers, customers and investors who may be located in foreign countries.

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Interview with Phil Gerbyshak

Wednesday, July 12th, 2006

By Mike Myatt, Chief Strategy Officer, N2growth

One of the requests I’ve had of late is to begin conducting interviews with Authors, CEO’s and other business personalities that would be of interest our readers. Well, ask and you shall receive….

I first stumbled across Phil Gerbyshak on the blogosphere by posting a comment on an article he authored. An e-mail dialogue ensued and a few weeks later Phil and I have learned that we have many things in common…A passion for personal development and learning, a love for baseball and an admiration of Zig Ziglar among other things.

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How’s Your Elevator Pitch?

Monday, July 10th, 2006

By Mike Myatt, Chief Strategy Officer, N2growth

One of the first and most important professional communication techniques I was taught in business was the importance of developing an “Elevator Pitch” a very short statement describing what it is that you do. In fifty words or less (about 30 €“ 45 seconds) you should be able to communicate who you are, what you do, who you do it for and how people benefit from what you do.

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