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McCain, Obama Debate Analysis

By admin | September 26, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

McCain vs. Obama 1Today’s post is a response to numerous e-mails asking me if I would provide an analysis of the McCain, Obama Presidential Debate.  While the spin and hype leading up to the debate, and the ads released immediately after the debate, may have been more interesting than the debate itself, I found the outcome of tonight’s mental chess game to be fairly predictable. Not surprisingly both campaigns are claiming sweeping victories, and the media is portraying the debate as a draw. In the text that follows I’ll provide not only my analysis on the candidate’s individual performances, but also on the realities of Presidential debates themselves…

While there have been certain “gotcha” moments in previous Presidential debates, it is important to realize that those moments have been the exception and not the rule. The first thing that needs to be understood about debates is that absent a major gaff on the part of one of the candidates, a single debate is not likely to change the mind of committed voters. While each campaign always hopes their candidate will hit it out of the park and walk away with a decisive victory, the reality is that Republicans will feel that their candidate was a clear winner, and the Democrats will feel the same way about their candidate. The real battle being waged is always for the uncommitted voter. The prize being sought is that moment in time where a particular theme or sound bite can be leveraged that will allow a candidate to pull the fringe voter over to their side. Elections are rarely won by winning the extreme left of right, but in controlling the centrists.

Again, absent a major mistake, Presidential debates are actually won in the days following the debate as the media and the pundits begin to sway public opinion with their commentary. What’s unique about this election is the compressed time frame between the first Presidential debate and the actual election itself. Because the candidates simply don’t have much time to win the hearts and minds of the uncommitted voters, the debates in this election are more critical. This time frame compression will make it impossible to overcome mistakes, but it will also make it more difficult for the political handlers and the media to create a wide separation in a tight race.

The last point I want to make before I assess the individual performances of tonight’s debate is the impact of the nation’s financial crisis on the debate. The truth is that the debate over the Bailout simply overshadowed the so called “Foreign Policy” debate. More people are likely to shift their thinking in the days ahead as some resolution is adopted on the Bailout. My point is that the public reaction to the Bailout leading up to the Vice Presidential debate on Thursday is likely to be more of a game changer. than tonight’s debate. The Vice Presidential debate will probably attract a larger viewing audience than tonight’s debate, and both the emotions and expectations surrounding Thursday night’s debate will be very high. My prediction is that this election will be won or lost over the voter’s perception of the Bailout and how the Vice Presidents address this matter in their debate.

Enough hyperbole for now…the following items reflect my assessment of how Senator’s McCain and Obama performed tonight:

When all is said and done, and while I believe my analysis to be accurate, it also clearly affirms the position espoused in the second paragraph of this post…Republicans are likely to support their party’s candidate and positions as being correct, as are the Democrats. 

Topics: Miscellaneous |

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