Good to hear from you and thanks for stopping by. Best wishes Sir.

I have to say that I almost automatically cringe when someone describing themselves as a social media expert, and if the word 'guru' is heard, I'm afraid I tend to burst into laughter.

Thanks Mike, I enjoyed this, and I'll share it around. Some very astute comments here too – thank you all.

Regards, David

Thanks for taking something so confusing and adding clarity by doing little more than telling the truth. Nicely done Mike!

My pleasure Sir…thanks for stopping by.

Thanks for the comment and the kind words. I enjoyed reading your post as well. I have found that when it comes to social networks, different people have their "preferred" network of choice based upon what works best for specific circumstances. Oddly enough, I have also found it is usually the network where they spend the most time, energy and effort. As I said above, your yield usually directly correlates to your efforts. Thanks for the great insights Rob.

Thanks for the sharing your observations. I am particularly grateful that you pointed out the difference between "Broadcast" and "Social" media. The differences while quite obvious, are all too often confused or just plain ignored. Thanks again for the keen insights Scott.

I do agree – Social Media is largely common sense, and unfortunately, many forget to employ this, coupled with the fact that many are inauthentic when it comes to Social Media as well.

One important point for me is separating Broadcast Media from Social Media. If we do so, then we have a clearer understanding. I think this is where a lot of the mystifying comes from – an inherent misunderstanding of what Social is compared to Broadcast.

But in the essence and application of most of this, the more I talk it through, the more I do realise how it really just is common sense!

Scott