http://www.n2growth.com/blog/understanding-your-customers/ Where CEOs Come to Grow & where Leadership Matters Tue, 07 Feb 2012 18:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.n2growth.com/blog/understanding-your-customers/comment-page-1/#comment-31970 One Thing You Must Understand to Sell Software | Smart Software Marketing Mon, 25 Jul 2011 14:17:28 +0000 http://www.n2growth.com/blog/understanding-your-customers#comment-31970 [...] Your software business will only be successful when you understand your customer. You can only design, build, market, sell, and support software if you really, truly understand your customer. While many businesses think they understand their customers, few of them really do. What most companies view as an understanding of their customer’s wants, needs, and desires more often reflects their own internal biases, perceptions, and judgments. Mike Myatt, Chief Strategy Officer, N2growth [...] [...] Your software business will only be successful when you understand your customer. You can only design, build, market, sell, and support software if you really, truly understand your customer. While many businesses think they understand their customers, few of them really do. What most companies view as an understanding of their customer’s wants, needs, and desires more often reflects their own internal biases, perceptions, and judgments. Mike Myatt, Chief Strategy Officer, N2growth [...]

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