Time for a Brand Overhaul at Harley-Davidson

Harley-Davidson announced its third quarter results last month and the news wasn't great.  Harley's worldwide sales was down nearly 7%, while American retail sales slumped by over 8%.  This all translated into about a 40% drop in profits as compared to the year-ago quarter.  Prompting its CEO to comment in its earnings press release:  "The continued weakness in the U.S. motorcycle industry only…

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