Pagina 44 – N2Growth

While the security aspects of intellectual property (“IP”) are often sacrificed for snelheid to market considerations in today’s world of mash-ups and knock-offs, I believe when it comes to IP it is possible to have your cake and eat it too. The protection of all forms of intellectual property (“IP”) should constitute common sense and require no real explanation, however, the courts are littered with case law precedent that has been decisioned against some of the largest and most sophisticated companies on the planet. What should be routine business 101 protocol, can easily turn into major financieel and operational debacles if you don’t have a solid grasp of IP law. In today’s post, I’ll discuss the basics of identifying and protecting your intellectual property.

The issues surrounding IP are basically three-fold: 1.) What actually constitutes intellectual property and what doesn’t? 2.) What is the best method to protect what is deemed as IP, and; 3.) Is the intellectual property worth protecting? The answers to the aforementioned questions really lie in the eye of the beholder…Some companies take a very aggressive stance on attempting to classify virtually everything as intellectual property in an attempt to create competitive barriers and gain a competitive edge. Other firms only consider IP as it applies to protect proprietary technology, while other firms almost ignore the concept of IP altogether (some out of ignorance and some by design). As to cost…well sometimes protecting IP is absolutely worth the costs involved, and in other circumstances, any dollars sunk into protecting IP is more akin to a frivolous investment that can actually show a strong negative return.

Ik ben er getuige van geweest dat bedrijven menselijk en financieel kapitaal investeerden om een handelsnaam aan te nemen zonder eerst onderzoek te doen, om vervolgens een last onder dwangsom te ontvangen, of erger nog, om aangeklaagd te worden wegens inbreuk op intellectuele eigendomsrechten.

Ik heb gezien hoe andere bedrijven de tijd en middelen investeerden in het beschermen van een stuk intellectueel eigendom via de juiste vorm van registratie, maar niet voorbereid waren op de kosten die gepaard gaan met het verdedigen van hun merk tegen een agressieve en beter gekapitaliseerde concurrent. Ik heb andere bedrijven gezien die een geldige poging deden om hun IE te beschermen, maar de verkeerde vorm van bescherming kozen, alleen maar om betere IE-advocaten hun gebrekkige rechten te laten uitbuiten. strategie. Ik heb nog meer bedrijven de controle over hun intellectuele eigendom zien verliezen aan werknemers of opdrachtnemers, omdat ze de gevolgen niet begrepen van het niet gebruiken van arbeidsovereenkomsten, niet-concurrentiebedingen of niet-omzeilingsbepalingen.

A company’s intellectual property can be virtually anything (tangible or intangible) from a trade name, product or service name, technology, business process, marketing copy, images, and the list goes on…Companies can protect their IP through the use of a variety of legal mechanisms and registrations of which the most common types include:

Patenten
auteursrechten
Handelsmerk
Weet hoe
Handels geheim
Masker werkt
Contract

Without going into the details surrounding all of the above protection alternatives, and to keep things simple, let’s use the example of a corporate website as it applies to copyright protection (keep in mind that certain things within a website can also be patentable, trademark-able or protected by contract). A basic website is composed of a multitude of copyrightable elements including textual content, graphical content, source code, custom applications, and numerous other items. Although as an entrepreneur or senior executive you might personally draft some of the text for your website, your internal staff or outsourced agency/contractor usually edits and refines your draft text, creates the graphics, source code, and applications. Who owns what? Are you protected? Do you care? It is important to have proper written language incorporated within your employment agreements and vendor contracts to assure your right to move your site, modify it, and not have it held hostage or taken offline. Ideally, your contracts and agreements should specify that you own the copyright for the graphics, source code, applications, etc., but at a minimum, you need a license to use those materials and to create derivative works.

Ten slotte is er, naast kostenoverwegingen, ook een potentieel financieel voordeel verbonden aan een goed doordacht en beschermd stuk intellectueel eigendom. IE kan inkomsten genereren, als een actief op de balans worden opgenomen, bijdragen aan de bedrijfswaardering of een persoonlijke inkomstenstroom genereren voor een individu dat IE weer in licentie geeft aan de entiteit.

Bottom line…IP considerations should be incorporated into your business strategy and tactics in a fashion that provides you with the greatest possible benefits while managing your risk. In order to achieve the balance between risk and reward, you should retain the services of a reputable IP law firm.

Afbeelding tegoed: Gen Eng Nieuws