Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of…
How do you know when marketing is out of control? Those of you familiar with this blog know that I'm…
Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn't difficult...spend…
Each week I receive a tremendous volume of e-mail asking questions about a wide variety of business topics. I received…
I'm often asked how to tangibly measure personal brand equity and my answer is quite simple...The value of a personal…
Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong…
"CEO Branding" has never been a more important or relevant topic than it is in today's highly charged business and…
So, what's your story? If your personal or corporate brand doesn't tell a story, then your brand is lacking the…
The impact of your associations on Personal branding should not be taken lightly by executives in today's world. Your long-term…
Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
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