Marketing

The Name Game: Part 3

The Name Game: Part 3

This is the 3rd and final post in this series on naming. The first post dealt with how to select…

20 years ago

The Name Game: Part 2

Today's post is part two in a three-part series on naming. Yesterday's post contained advice on how to select a…

20 years ago

The Name Game: Part 1

The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds…

20 years ago

How to Capitalize on a Strong Brand

OK, so you've made all the right moves and built a strong, recognized brand Now what? Don't make the mistake…

20 years ago