I'm often asked how to tangibly measure personal brand equity and my answer is quite simple...The value of a personal…
Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong…
Search Engine Marketing has always played a critical role in managing the visibility of a company's online brand. However, with…
"CEO Branding" has never been a more important or relevant topic than it is in today's highly charged business and…
So, what's your story? If your personal or corporate brand doesn't tell a story, then your brand is lacking the…
The impact of your associations on Personal branding should not be taken lightly by executives in today's world. Your long-term…
Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…
In an earlier post this month entitled "Assessing Brand Value" I provided a fairly in-depth overview of both how to…
It is more important than ever to understand the differences in and relationships between "Push" and "Pull" marketing given continued…
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