When was the last time you bothered to read, watch, or listen to a message that wasn't relevant to your…
Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of…
I was subjected to one of the worst "sales" presentations I've ever witnessed yesterday. In fact, so much so that…
My wife pointed me to an LA Times story today that made me cringe…The article recounted how TV personality Bill…
Here's an "out of the box" idea - buzzwords aren't all bad, and when used properly in business-speak, they can…
How do you know when marketing is out of control? Those of you familiar with this blog know that I'm…
Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn't difficult...spend…
So, does design really matter? Let me make my position very clear...design absolutely matters. Whether it is aesthetic, functional, creative,…
You can either create great customer experiences and leverage the benefits thereof, or you can watch poor customer experiences erode…
Many businesses find that understanding their customer base is often easier said than done, which is why I've written often…
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