My wife pointed me to an LA Times story today that made me cringe…The article recounted how TV personality Bill…
Here's an "out of the box" idea - buzzwords aren't all bad, and when used properly in business-speak, they can…
How do you know when marketing is out of control? Those of you familiar with this blog know that I'm…
Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn't difficult...spend…
So, does design really matter? Let me make my position very clear...design absolutely matters. Whether it is aesthetic, functional, creative,…
Many businesses find that understanding their customer base is often easier said than done, which is why I've written often…
Much to the chagrin of traditional PR firms, the practice of public relations is changing faster than most firms can…
When did you last receive a call from the media asking you to provide an expert opinion to be included…
In today's post, I want to focus on the acquisition of knowledge gained through reading. While there are certainly numerous…
So, what's your story? If your personal or corporate brand doesn't tell a story, then your brand is lacking the…
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