Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
It has been my experience that most businesses fall into either one of two categories when it comes to marketing…
Okay, what's so special about a business card? Much more than you might think In fact, I would be doing…
Real brands have real value...in fact recent studies confirm what many of us have known for quite some time, which…
In an earlier post this month entitled "Assessing Brand Value" I provided a fairly in-depth overview of both how to…
It is more important than ever to understand the differences in and relationships between "Push" and "Pull" marketing given continued…
Assessing a brand's value is not rocket science, nor does it constitute ethereal hocus-pocus. Good brands have real value and understanding…
Today's Myatt on Monday's question comes from a CEO who asks: "I'm evaluating using multi-level marketing to accelerate my distribution…
Much of N2Growth's activities evolve around branding, one of my greatest business passions is the art and science of branding and about half…
This is the 3rd and final post in this series on naming. The first post dealt with how to select…
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