To Blog or Not to Blog?

By Mike Myatt, Chief Strategy Officer, N2growth I think you’d be shocked at how many people still struggle with the “to blog or not to blog” dilemma. Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and perhaps even more so of blogging for several years ...

Do You Have An Internet Strategy?

By Mike Myatt, Chief Strategy Officer, N2growth What drives your internet strategy? I’m always amazed that in today’s digital world where web based technologies reign supreme, at the number of companies that still don’t get it…It is not at all uncommon for me to find corporate internet strategies that are at best cobbled together if they ...

Social Media 3.0

By Mike Myatt, Chief Strategy Officer, N2growth Social Media 3.0…Okay, I said it and I’m sticking to it. It is time for Social Networking tools, applications and platforms to live up to their potential and make the iterative leap to next generation Social Networking, or “Social Media 3.0″ if you will…While I have no intention of disputing the commercial ...

Direct Marketing via Twitter

By Mike Myatt, Chief Strategy Officer, N2growth Looking for a way to enhance your direct marketing initiatives? Look no further than Twitter. Why is Twitter so hot? Why is it the fastest growing microblogging/social media platform on the planet? Because it produces real value, and it does so very quickly. Twitter is arguably the best and most powerful direct marketing tool ...

Website Traffic Analysis

Posted by on Apr 9, 2009 in Mediums & Markets, Miscellaneous, Technology | No Comments

By, Mike Myatt, Chief Strategy Officer, N2growth Subjecting your website’s traffic to intense analysis is the key to breaking the code for improving conversion ratios and watching your success on the Internet skyrocket. Understanding the basic logic surrounding this premise, it amazes me how few companies truly understand the key metric in driving website success…traffic. In today’s post I’ll ...

Search Engine Marketing

By Mike Myatt, Chief Strategy Officer, N2growth Search Engine Marketing has always played a critical role in managing the visibility of a company’s online brand. However with the Internet becoming what is arguably today’s dominant medium, Search Engine Marketing has also risen to become a key driver in a company’s overall brand strategy. Regrettably the maturity of the products and services that comprise ...

Intellectual Property

Posted by on Apr 29, 2008 in Innovation, Operations & Strategy, Technology | No Comments

By Mike Myatt, Chief Strategy Officer, N2growth While the security aspects of intellectual property (“IP”) are often sacrificed for speed to market considerations in today’s world of mash-ups and knock-offs, I believe when it comes to IP it is possible to have your cake and eat it too. The protection of all forms of intellectual property (“IP”) should constitute ...

Internet Vision and Strategy

By Mike Myatt, Chief Strategy Officer, N2growth Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey ...

Social Networking for Business

By Mike Myatt, Chief Strategy Officer, N2growth  So what’s with all the buzz about social networking? What’s the difference between old school networking and social networking? As a CEO or entrepreneur why should you care? With so much being written about the impact of social networking on business and the numerous examples of companies that are capitalizing on its many ...

Customer Relationship Management

Posted by on Sep 15, 2006 in Operations & Strategy, Technology | No Comments

By Mike Myatt, Chief Strategy Officer, N2growth Customer Relationship Management (CRM) is a core business practice that most everyone reading this post will be familiar with at some level. It is likely that you’ve read about CRM, have attended workshops and seminars on the subject and perhaps you even believe you’ve implemented what you feel is ...

Is Podcasting a Viable Medium?

By Mike Myatt, Chief Strategy Officer, N2growth Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, ...

Interview with Ecademy’s Penny Power

By Mike Myatt, Chief Strategy Officer, N2growth With the unprecedented growth and undeniable success of the Blogosphere, Rupert Murdoch paying $580 million dollars to purchase MySpace, Facebook’s valuation resting comfortably in excess of $1 Billion dollars, and venture capitalists tripping all over each other to fund social networking companies before the ink is even dry on ...

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