Bonus or No Bonus?

Posted on December 13th, 2011 by admin in Miscellaneous, Operations & Strategy, Talent Management

By Mike Myatt, Chief Strategy Officer, N2growth

Bonus or no bonus? That is the question. This is the time of year where expectations are high, and so is the volume of chatter around the water cooler in anticipation of that great corporate tradition…The year-end bonus. So what’s it going to be this year…a turkey, an extra paid day off, a cash bonus, stock/options/warrants, something creative or nothing at all? Complicating matters further for CEOs, Boards, and Comp Committees attempting to determine what to do about bonuses is all the recent media attention and public outrage in regard to what is perceived by many to be excessive, frivolous compensation. In today’s post I’ll take a look at the well intentioned but often misguided practice of year-end bonuses…

Here’s a question – do bonuses work? There is a tremendous amount of conflicting data as to whether or not incentive compensation in any form is an effective motivation tool. Perhaps the best summary for this position is the short video by Daniel Pink. There are those who passionately argue for and against the merits of year-end bonuses. My experience is that bonuses are absolutely effective given this caveat: they must be structured and implemented properly.

In order for bonuses to be truly effective they must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. It is not the bonus that is right or wrong, but the manner in which it is rolled-out. I have witnessed company bonuses work marvelously well, and I have seen them create great animosity and discord. I have witnessed bonuses motivate the correct behaviors and I’ve watched them motivate abhorrent behavior. The validity of a bonus should not be at issue, but the wisdom, motives and expertise of the bonus program architects should come under great scrutiny. Keep this in mind – the best bonus plan in the world won’t retain top talent if the qualities mentioned in Dan’s video above are not present as well.

I can’t even begin to communicate the number of times I’ve heard employees complain about the size of their year-end bonus…It was if they felt entitled to significant rewards solely based upon the fact that they happen to be employed. Is a year-end bonus a right of entitlement or a privilege to be earned? I believe that it can actually be both, but that decision lies solely with the employer, and is not really up to the employee no matter how much they might feel it is.

Some employers believe in providing a little something extra to all employees during the Holiday Season as an expression of gratitude for their loyalty and contributions during the year without regard to performance. While showing gratitude for work well done is in alignment with the proper spirit behind a bonus, regrettably it is in this type of culture where I believe employee expectations can easily confuse the difference between a gift and a reward…Let’s say that in the previous year the company provided what was considered by most to be a fairly generous bonus, but in this calendar year, the company struggled while also needing to make heavy expenditures in Q1 of the upcoming year so it opted to distribute no year-end bonus. How do the employees feel about this? One would hope that the employees would understand and put the needs of the enterprise ahead of their expectation that this year’s bonus should eclipse that of the previous year, but would they? I’m certain not distributing a bonus would only spawn a sense of resentment among many, and the gossip at the water cooler would shift to criticizing the CEOs car, or how much vacation time he/she took that year…

As contrasted with the environment discussed above, some cultures distribute annual bonuses based on a formulaic approach calculated on metrics designed to reward individual, team or company performance according to the goals of the specific entity. While many tend to favor this structure, it is far from perfect as well. It is very typical that in this type of environment that the controversy shifts from company vs. employees, to employee vs. employee. As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. Imagine working at Goldman Sachs where bonuses in any given year are expected to range from secretaries receiving $10,000, analysts garnering close to $100,000, junior executives seeing as much as $2-4 million and top income producers receiving upwards of $40 million dollars in bonus money…You don’t think there’s a bit of green-eyed bonus envy at Goldman Sachs each year?

Regardless of whether your firm embraces a meritocracy, a tenure based system, a highly sophisticated compensatory system, or some form of a benevolent dictatorship, bonuses are always an issue. Should bonuses come off the top-line, bottom-line, be based on contribution margin, be subjectively or objectively distributed, be paid in cash, stock, options, profit sharing, perks, or some other mechanism? The structures of corporate bonuses are as varied as there are numbers of entities.

At the end of the day, employers should hire well, bonus generously, and provide public thanks where merited. Employees on the other hand should be thankful for the privilege of having gainful employment and be grateful for any bonus compensation received. Whatever the bonus, I hope it works for the grantor as well as for the grantees. For those on the receiving end, I hope you enjoy it and will perhaps consider giving some of your bonus to those less fortunate this season…

I’d be interested in hearing your thoughts about incentive compensation. Please leave a comment and let me know whether or not you think bonuses are effective, describe creative bonus structures you’ve observed, or share what you’re thinking about doing this year, if anything.

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  • Sean Farney

    From my experience, a properly structured, incentive-based bonus with clear objectives and rewards based on performance is too much work to design and maintain for the average company.  So it becomes an entitlement system with all the baggage described above- and don’t forget favoritism.  At the above average ones, all staff should know exactly what the end-of-year holds for them as the bonus discussion was had and numbers defined months ago.  Great article.

  • Ron

    Mike,

    Interesting and timely. I also enjoyed the 10 min. video which revealed the scientific finding that autonomy, mastery and purpose trump money and threats as human motivators. … Hmmm. There are some few extraordinary people in our disintegrating culture who have never forgotten this. I’m glad science is finally catching up.

    I think I can speak for most employees in America when I say that being treated like an individual human being is all the ‘bonus’ I could ever desire.

    Ron

  • http://www.n2growth.com/blog Mike Myatt

    Hi Ron:

    I’m glad you enjoyed Dan’s video. There’s a lot of wisdom contained within his message. While I subscribe to Dan’s way of thinking, I also believe financial incentives, properly structured, can also be quite effective. Both financial and non-financial incentives work better in concert with one another than they do independently of one another. Thanks for stopping by Ron.

  • http://www.n2growth.com/blog Mike Myatt

    Hi Sean:

    Thanks for sharing your observations. I would submit one of the reasons why average companies remain average is they shy away from doing the right things because they involve “too much work.” Incentive compensation doesn’t have to be complex, but it often ends-up that way due to improper construction and implementation. Thanks again for stopping by Sean. 

  • Annonymous

    I have had 1 raise in 11years and am undearning. I have no retirment and have had to cash in my 401k and pay the penalty for the last 2years to survive. I live off credit for the year to make up for under earning and pray a bonus will be given to pay the debt at least partially at years end. It is a vicious cycle. I went back to school this year and am learning a new trade. The hotel and tourism industry is so cut throat I can barely take a single day anymore. 26 years of experience and I am worse off financially than when I was 18 and making minimum wage. Due to the cost of rent mainly. 1/2 Gallon of milk is $6.00 in NY. I have good health insurance and am trying to find a 2nd job or anything to keep the wolves at bay and pay my loan and creditors. I am blessed to have a job, yet the underearning and lack of a raise leaves my self esteem in a place that is dragging down my confidence. A bounus feeds me and catches me up for 1 month a year January I have little burden,  Feb. it starts all over again. I am the dying middle class in NY.  21 years in the city and my home. I do not even have enought to get out.  A bonus is my link to not becoming homeless

  • http://www.n2growth.com/blog Mike Myatt

    Congratulations on taking the steps needed to improve your situation. Changing careers after 26 years is a move that sounds long overdue for you. I wish you the best and hope you receive a bonus. 

  • Chris Davis

    The most important thing I learned over the years is to never expect a bonus and plan your expenses based on the wage you earn. As for bonus plans, I am one that subscribes to the balanced scorecard approach…profit (as a gatekeeper), market share and guest satisfaction. The criteria should be specific and measurable so there is clear understanding of the program. There will be years a bonus is earned, there will be years it is not. That is why it is called a BONUS.

  • Anonymous

    This is both a timely and important topic.  I have retired from two careers (so far, working on the third).  In my first career (US military), there was no bonus and performance evaluations were essentially a totem pole ranking against your peers (promotion selection was a very thorough and structured process that resulted in, what I think are, superior results — but’s that’s an entirely different story).  Without any embarrassment at all, I’ll assert that our performance, individuality and collectively, was outstanding.  I think that it was Autonomy, Mastery and Purpose that motivated us — certainly not the money.

    My second career was in industry and the company had (and still has) a pretty sophisticated bonus system.  This system weighed both company and individual performance and had a formula something like personal performance times company performance times target bonus equalled individual bonus.  Senior executives (as is common in the US) had pretty impressive target bonuses (but nothing close to Goldman Sachs) while more junior people had smaller and smaller bonuses until the individual contributors had a nice but really fairly small target.  Never, in my entire time with that company, did I hear anyone say or imply that they were motivated by the bonus or that they were doing something out of the ordinary to earn the bonus.  In fact, almost all of the discussion of the bonus focused on a feeling of impotence in trying to personally affect the company’s performance.  Much of that dis-satisfaction revolved around a performance evaluation system that had a long history of inflating performance scores and a process that was long and often cumbersome but was too frequently gamed by a significant minority of managers.  To their credit, the company tried throughout my tenure and continues to try to improve that system.  Nonetheless, it was not and is still not clear to me that the annual bonuses really had any impact on individual or company performance.

  • http://www.n2growth.com/blog Mike Myatt

    Brilliant – “That’s why they call it a BONUS.” Thanks for sharing Chris.

  • http://www.n2growth.com/blog Mike Myatt

    I don’t dispute for a second that intrinsic motivators are superior to financial incentives. Financial incentives simply cannot fill a void created by a lack of values. That said, financial incentives (properly constructed) can help add to align those around a set of performance metrics that support the overarching vision. 

  • Annonymous

    We just gave our holiday bonus. We just decided a total we could afford and all staff got one. Over the past 3 years we could not give raises. Finely in 2012 looks like we will be able to give raises but we have decided to change the bonus system. Our business is dependent on customer and staff satisfaction. Every employee can impact both or one of these measures. We will be funding a bonus system on profit margin. If we meet P/M goal we will then payout a bonus based on meeting the following measures repeat business and new business acquisition. We are working on a measure for staff satisfaction…Any ideas?

  • Jeremy

    We are a small company (25 staff) and have what we call a ‘discretionary
    bonus plan’, meaning it’s at the MD’s discretion what and if they get it.  It’s probably a result of not currently having
    the capacity to define a more complex scheme. It’s basically a loose tie in
    between company performance and individual contribution to that performance. Any
    manager or MD should be fairly in touch with how much and which people are contributing
    to the company so should be able to have a gut feel for who should get bonus
    and how much. Some companies have a culture of a 13th pay cheque – we
    take the view that is extreme as a standard for all staff so our bonus ranges
    from 10% to 30% of their currently monthly salary depending on how much they have
    contributed. It is also important to be consistent year to year if the company
    is doing well, and to raise it slightly each year for people getting them so they
    feel a sense of progress and improvement. For special employees it’s also nice
    to let them know in a separate letter or meeting to appreciate and acknowledge their
    contribution.

  • http://www.n2growth.com/blog Mike Myatt

    Thanks for sharing Jeremy. 

  • http://www.n2growth.com/blog Mike Myatt

    Thanks for your comment and question. Employee satisfaction can be measured in a number of different ways including: Net Promoter Score, length of service, attendance, contribution, collaboration, customer satisfaction, etc. But if I were going to design a bonus around employee satisfaction I would poll the employees and ask them what they feel are the best metrics to use within your environment. I would then use a balanced scorecard approach weighted upon the most meaningful key metrics. I hope this helps.  

  • http://ygraph.com/chart/1394 Maslow hierarchy

    2 things: first of all, bonuses at the end of the year do NOT work, they don’t really create any incentives.  At the same time, because employees are already used to the bonuses, cancelling them would decrease employee morale.  So my advice, when you design bonus structure, give bonuses at the end of projects or when people actually create value.  End of the year bonus does not create any value.

  • Anonymous1234

    Hello –

    Thank you so much for writing this article! When I had my review in the middle of this year, one of my bosses mentioned that I was doing a great job and that while the company was not giving out raises, they were giving out end of year bonuses. Now that we are at the end of the year, there has not yet been any mention of bonuses. Since it’s called a “bonus”, would it be incorrect of me to bring this up and remind them of what we discussed a couple months ago?

    Thank you!

  • http://www.n2growth.com/blog Mike Myatt

    Properly structured, the idea of project based incentives is a sound idea. I’m not so sure I agree with the absolute nature of your other observations.  My take would be less rigid – year end bonuses don’t always work, and they can backfire without proper construction and implementation. That said, they do sometimes work quite nicely.  

  • http://www.n2growth.com/blog Mike Myatt

    I’m always a believer in giving someone a chance to deliver on their commitment before I remind them of any perceived shortcoming. Therefore, I would suggest letting the year come to an end, and see what does or does not transpire before taking any action.

    If the year passes on no bonus comes, then you have a decision to make. If you decide to bring it up, I would suggest doing it casually but professionally, courteously, and very respectfully. There’s never anything wrong with attempting to clarify misalignment and/or communication gaps so long as said clarifications are handled adroitly. 

    Whatever the outcome, I suspect you’ll learn something valuable. Keep in mind however, that not all people like to be reminded of their shortcomings – they usually don’t see them as such:)  

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