Congratulations to the Top 10 Marketing Leaders Shaping the Future of Leadership

N2Growth is thrilled to announce the leaders named to the 2023 Marketing Leadership Award. Despite the continuous obstacles given by the pandemic and economic uncertainty, we salute the top marketing executives who have stood up and proved their leadership talents as professional marketers and c-suite leaders, and the role they have played in continuing to shape the future of leadership.

In the past couple of years, the marketing landscape has undergone significant changes due to the tidal wave sized shifts in economic, social, political, and technological domains. These changes have had a significant impact on all industries, underscoring the critical role of effective leadership in marketing and how they define brand perception and effectively communicating the value of their brand in these unusual times.

Marketing Leadership Award

The top marketing leaders have demonstrated agility and strategic thinking despite frequently shifting objectives and duties. They have remained agile, and effectively managed post-pandemic uncertainty and obstacles, such as inflation and a fast-changing market. This has necessitated proactive adaptation and shifts in how marketing leaders approach new developments such as digital transformation, hyper-personalization, and OpenAI.

Diversity, equity, and inclusion programs are, and should be, an integral part of every leader’s strategy, and for a good reason. Customers get a sense of belonging and inclusion when advertisements authentically reflect their particular interests, style, and way of life. Including people from diverse backgrounds in surroundings that viewers can relate to in brand advertisements can help develop genuine connections with people.

Today’s Chief Marketing Officers are playing a vital role in shaping the future of leadership and setting the organizational tone through periods of disruption and transformation. They are experts in collaborating with stakeholders across their organizations to build and amplify brands in ways that affect these views and values. The next generation of CMOs is watching this group closely.

Related: Read N2Growth’s Top CHRO List

1Najoh Tita-Reid - LogitechNajoh Tita-ReidGlobal Chief Marketing OfficerLogitechComputers and Electronics Manufacturing
Najoh Tita-Reid - Logitech

Najoh Tita-Reid

Global Chief Marketing Officer

Role Tenure: 2 Years Ranking: #1 of 10

Najoh Tita-Reid is a highly accomplished global marketer with expertise in diverse consumer product companies. She is known for her creative and charismatic leadership and has a proven record of driving innovation across products, processes, and people in complex organizations. Currently, she holds the position of Global Chief Marketing Officer for Logitech, where she is responsible for worldwide marketing, brand equity, e-commerce sites, and marketing transformation. Before joining Logitech, Najoh held senior leadership positions at Hero AG and Bayer PLC, where she led significant growth across key markets and was named GM of the year in 2017. Najoh started her career at Procter & Gamble and held various leadership positions, including leading multicultural-scale marketing, where she created award-winning campaigns. Najoh earned an MBA from Duke University and completed executive leadership programs at IMD, Simmons University, and Stanford School of Design. She is a member of The Executive Leadership Council and serves on the board of AdThrive.

2Christine Cefalo workdayChristine CefaloChief Marketing OfficerWorkday Software Development
Christine Cefalo workday

Christine Cefalo

Chief Marketing Officer

Role Tenure: 4 Months
Ranking: #2 of 10

Christine Cefalo is the Chief Marketing Officer (CMO) at Workday. She oversees the global marketing organization, with responsibility for building the brand and creating customer demand in markets around the world. Christine joined Workday in 2008. Prior to her role as CMO, Christine led the corporate communications division of Workday’s global marketing organization. Before joining Workday, Christine served as a technology practice leader for the global communications firm Porter Novelli and later founded her own public relations consultancy. Christine started her career at PeopleSoft and spent five years on the public relations team.

Christine holds a bachelor’s degree in journalism from California State University, Chico.

3Ciara Anfeild WalmartCiara AnfieldSenior Vice President, Chief Member & Marketing OfficerSam’s ClubRetail
Ciara Anfield Sam's Club - Walmart

Ciara Anfield

Senior Vice President, Chief Member & Marketing Officer

Role Tenure: 1 Year, 5 Months Ranking: #3 of 10

Ciara Anfield serves as Senior Vice President and Chief Member & Marketing Officer for Sam’s Club. In this role, Ciara oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy, including Membership, Marketing and Member Experience.

Ciara joined Walmart in 2008 has built a broad-ranging career with experiences in Marketing, Strategy and Field Operations. In 2013, she transitioned from Marketing to Walmart’s Leverage Strategy team where she completed a two-year rotational program focused on expanding her view of the Walmart enterprise. Following the program, Ciara transitioned to market manager, Walmart Neighborhood Markets, in North Alabama, Murfreesboro, Tennessee., and the Chattanooga, Tennessee, metro-area, where she successfully opened eight new stores, including one new to company omni-channel format, Pickup with Fuel.

Ciara returned to Marketing in 2018 as senior director, Retail Experience, with a transformed view of the company. This enabled her to effectively implement Marketing strategies that immersed the customer in our products and brands, including Walmart’s first Black Friday Retailtainment event and various Visual Merchandising, Demo, Associate Engagement and In-Store Media programs. Following that role, she served as vice president, Retail Marketing, Walmart U.S., where she led cross-category and seasonal strategic marketing.

Ciara joined Sam’s Club in 2020 as vice president, Marketing, where her team developed and executed cross-channel strategies designed to build passion for Sam’s Club. She helped elevate the Sam’s Club brand through a variety of innovative programs and events, including Sam’s Club’s first-ever Big Game spot. Earlier in her career, Ciara worked at JPMorgan Chase & Company.

Ciara holds a bachelor’s degree from Harding University in Searcy, Arkansas, and a Master of Business Administration from Harvard Business School.

4Jill KramerJill KramerChief Marketing & Communications OfficerAccentureProfessional Services
Jill Kramer

Jill Kramer

Chief Marketing and Communications Officer

Role Tenure: 1 Year, 10 Months
Ranking: #4 of 10

Jill Kramer is Accenture’s Chief Marketing & Communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, social media, corporate and financial communications, industry analyst, media relations and research, insights and analytics. She is also a member of Accenture’s Global Management Committee.

Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. She also led the creative, media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade.

Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing, and communications for some of the most iconic brands, including AT&T and ExxonMobil.

Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.

5Melissa Selcher - LinkedInMelissa SelcherSVP, Chief Marketing & Communications OfficerLinkedInTechnology
Melissa Selcher - LinkedIn

Melissa Selcher

SVP, Chief Marketing & Communications Officer

Role Tenure: 3 years, 4 months
Overall Ranking: #5 of 10

Melissa Selcher is the Chief Marketing and Communications Officer at LinkedIn. She leads the team responsible for all of the company’s marketing, communications, and global social impact work. She moved into the CMCO role after serving as Vice President of Brand Marketing, Corporate Communications, and Social Impact at LinkedIn, where she oversaw the evolution of the company’s global brand, which resulted in the world’s largest brand equity database, BrandZ, naming LinkedIn one of the ten fastest growing brands in the world in 2019 and, again, in 2020.

Prior to LinkedIn, Mel was the Chief Communications Officer at Cisco, overseeing all communications and investor relations globally. Earlier in her career, she held technology marketing and communications roles at Sun Microsystems, Matrix Semiconductor (acquired by SanDisk), Continental Airlines, and Trilogy Development Group. Mel earned a Master of Business Administration from the University of Berkeley’s Haas School of Business and her Bachelor’s degree in Political Science from Princeton University. She has been awarded Outstanding Marketer of the Year by PRWeek (2020), recognized as one of AdAge’s Women to Watch (2019) and named among PR News’ Top Women in Public Relations (2017). She also serves as a Trustee of the Page Society and the Ad Council, sits on the Board of Directors of LifeMoves (the leading provider of homeless services in Silicon Valley), and advises non-profits and startups including One Love, Pensando, Athlete’s Voices, and others. Mel lives in Burlingame, California with her husband and two children.

6Melissa Brots - AbbottMelissa BrotzChief Marketing & Communications OfficerAbbottHealthcare
Melissa Brots - Abbott

Melissa Brotz

Chief Marketing and Communications Officer

Role Tenure: 4 Years, 8 Months
Ranking: #6 of 10

Melissa Brotz is the Chief Marketing & Communications Officer at Abbott. Melissa has over 20 years of public relations experience, focusing on the healthcare industry. Melissa has a proven track record of successful business development and media relations. Melissa is a strategic thinker who is able to create and execute public relations programs that achieve results.

Melissa Brotz graduated with a Bachelor of Science in Journalism from Northwestern University. Melissa also double majored in Political Science while at Northwestern.

7Diane Hund-US FoodsDiane HundSVP & Chief Marketing OfficerUS FoodsFood and Beverage Services
Diane Hund-US Foods

Diane Hund

SVP and Chief Marketing Officer

Role Tenure: 5 Years, 1 Month
Ranking: #7 of 10

Diane Hund is a Senior VP of Marketing at US Foods, a Grocery Retail company with an estimated 29K employees founded in 1989. They are part of the Marketing team within the Marketing Department, and their management level is VP-Level. Diane graduated from the University Of Michigan and is currently based in Rosemont, United States.

8Norman De Greve - CVSNorman De GreveChief Marketing OfficerCVS HealthWellness Services
Norman De Greve - CVS

Norman De Greve

Chief Marketing Officer

Role Tenure: 7 Years, 10 Months
Ranking: #8 of 10

Norman de Greve is SVP & Chief Marketing Officer for CVS Health. In this role, he is responsible for developing and implementing a comprehensive marketing strategy across the enterprise that builds the CVS Health brand and clearly positions the company as the preferred pharmacy innovation company.

Prior to joining CVS Health, de Greve served as President of the Boston and Detroit offices of DigitasLBi, an agency considered a pioneer in marketing. He has deep experience in cross-channel communications planning, brand campaigns, media, loyalty, and analytics in some of the most competitive industries, such as financial services, health care, travel, retail and automotive.

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting, where he honed his expertise in developing customer-driven growth strategies and analytics. De Greve earned a Bachelor of Arts degree from Ithaca College and an MBA with Honors from the University of Chicago Graduate School of Business.

9Fernando Machado - ActivisionFernando MachadoChief Marketing OfficerNotCoBiotechnology
Fernando Machado - NotCo

Fernando Machado

Chief Marketing Officer

Role Tenure: 1 MonthRanking: #9 of 10

Fernando has been serving as Chief Marketing Officer at NotCo since April 2023, He is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 4 Grand Effies in the US, Fernando is known for pushing the creative boundaries to drive business growth.

Fernando joined Activision Blizzard as CMO in April 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush, among others).

Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons) prior to Activision. He focused on infusing the brands with purpose, sustainability, and improving product quality, modernizing design, and inspiring the organization around tech, digital, and brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018, 2019, and 2021, and Creative Brand of the Year in Cannes 2019 and 2021. Fernando led campaigns such as “McWhopper”, “Google Home of the Whopper”, “Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.

Before joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working with different product categories and brands, including Dove, where he led the groundbreaking “Beauty Sketches” (Cannes Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – the only person ever to win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company as Top 100 Most Creative People in Business (2019), by AdAge as CMO of the Year (2020) and by Forbes as Top 3 Most Influential CMO in the World (2020).

10Raja Rajamannar - MastercardRaja RajamannarChief Marketing & Communications Officer and PresidentMastercardFinancial Services
Raja Rajamannar - Mastercard

Raja Rajamannar

Chief Marketing & Communications Officer and President

Role Tenure: 10 Years, 3 Months
Ranking: #10 of 10

Raja Rajamannar is a highly accomplished global marketing executive with more than 25 years of experience. For the past six years, he has served as Chief Marketing & Communications Officer and President of the healthcare business at Mastercard. Raja is widely recognized for his innovative and transformative leadership in the marketing field, having received numerous awards and accolades, including being named Global Marketer of the Year by the World Federation of Advertisers and one of Forbes’ top 5 “World’s Most Influential CMOs.” He is responsible for leading Mastercard’s marketing transformation, integrating marketing and communication functions, and deploying cutting-edge marketing-led business models.

Under Raja’s leadership, Mastercard has evolved its identity for the digital age, becoming a symbol brand and launching its breakthrough sonic brand platform. In 2019, Interbrand ranked Mastercard as the fastest-growing brand worldwide across all industries and categories. Before joining Mastercard, Raja held executive positions at Anthem’s health insurance firm, Humana, Citigroup, and Unilever. He holds an MBA degree from the Indian Institute of Management and a Bachelor of Technology degree in Chemical Engineering from Osmania University. Raja serves on the boards of PPL Corporation, Bon Secours Mercy Health, Cintrifuse, and the ANA, and regularly delivers keynote speeches at esteemed marketing and business industry events. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management and taught in top academic institutions worldwide.

The Top 10 CMOs Shaping Leadership Demonstrate the Following Competencies:

  • Diversity, Equity, & Inclusion: Champions the value of fostering and embracing diversity, equity, and inclusion throughout their organizations and marketing efforts.
  • Empathy: They have the ability to understand and share the feelings, thoughts, and perspectives of others. They drive improved communications, increased engagement, and greater internal and external collaboration.
  • Trust: A trusted advisor, consistent and influential leader throughout the organization, inspiring and empowering their people with the resources needed for successfully creating positive change.
  • Sustainability Champion: Proactively assessing their carbon footprint and advocating ESG-informed marketing strategies both internally and externally.
  • Self Awareness: They engage and learn from others to gain a deep, real-time understanding of their target consumers’ current and evolving needs and values, which they use to influence brand strategy and messaging.
  • Learning Agility: Up to date on the latest technologies and trends in AI, digital marketing, and advertising. They are creative problem solvers, constantly striving to increase their knowledge and skills in this area by remaining curious and resourceful. They are capable of thinking outside the box, and they aren’t afraid to test and learn, leading to novel marketing solutions.

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