By Mike Myatt, Chief Strategy Officer, N2growth
Few things make an impact, or lack thereof, like the words you allow to flow from your lips. Regardless of your station in life, vocabulary absolutely matters…It matters to an even greater degree for those in positions of leadership. Before I go any further, let me state for the record that I’m not a prude nor am I a mama’s boy. I’ve traveled the world, spent years in athletic locker rooms, served in the military, and have been in my fair share of interesting places. I’m also not going to present a religious argument, or come at this topic from the perspective of academic elitism. That said, I am going to tell you what I think of the value of possessing a great vocabulary. Moreover, I will comment on what I believe to be appropriate and inappropriate use of speech, and I’ll do it all without pulling any punches.
By Mike Myatt, Chief Strategy Officer, N2growth
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.
By Mike Myatt, Chief Strategy Officer, N2growth
Even though time is a key success metric I am always amazed at how many executives don’t manage it as such. Time is indeed a precious and finite commodity and those professionals that manage it wisely are those that achieve the greatest results. Show me an executive that doesn’t leverage time to its highest and best use and I’ll show you an executive likely to be replaced by one that can. In today’s blog post I’ll examine the value of time.
By Mike Myatt, Chief Strategy Officer, N2growth
Most corporations of any size and scale have large investments in the land and facilities necessary for the successful operation of their business. While making corporate investments into real estate assets may seem to be a reasonable strategy at first glance, they are rarely investment or capital driven decisions, but rather operating decisions that in retrospect usually fail to maximize the leverage and value of their land and facilities beyond what is typically provided for within traditional ownership and financing structures. In today’s post I’ll address one of the popular options for leveraging your corporate real estate assets
By Mike Myatt, Chief Strategy Officer, N2growth
Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.
