Archive for March, 2008.
By Mike Myatt, Chief Strategy Officer, N2growth
In our area Comcast has a virtual monopoly on communication services in that they are the only vendor that provides a true bundled solution comprised of Internet, telephone, and cable. What’s more, they are aware of their dominant position in the market and truly abuse the situation. There are good companies, bad companies, and then there’s Comcast…Comcast is probably the worst company I’ve ever done business with, and is a perfect case study in how not to operate a business enterprise. Comcast finally hit an all time low with me this morning, and in today’s post I’ll share their most ridiculous and insulting tactic yet…
By Mike Myatt, Chief Strategy Officer, N2growth
With the meltdown in credit markets over the past several weeks I thought it may be insightful to look beyond the typical cries of mutual greed on the part of lenders and borrowers alike to some of the lesser known underpinnings associated with this debacle. I’m not disputing for a second that many lenders have pushed the razor’s edge with aggressive, perhaps even in some cases predatory lending, and that many borrowers were (and still are) all too willing to accept potentially disastrous loan terms in an attempt to create a short-cut in the wealth building process. However my suspicion is that most of you reading this post don’t have clear visibility to the fact that there is a third head to the greed monster which I’ll reveal in today’s post…
Posted on March 24th, 2008 by admin in
Rants By Mike Myatt, Chief Strategy Officer, N2growth
The issues related to “Diversity” are very real concerns in business today. In fact, you’d be hard pressed to find anyone under the age of 40 who hasn’t been exposed to some form of diversity training. That said, and since “diversity” has been a huge topic in the media of late, I thought I’d take the opportunity to share my perspective on how diversity is impacting the business of business…
By Mike Myatt, Chief Strategy Officer, N2growth
Today’s post will focus on the analysis of mid-market capital providers, which I believe provide the most significant opportunity for companies seeking funding in today’s tight credit markets. If on one end of the spectrum you’ve recently been given the cold shoulder by a bulge bracket lender, or at the other end of the spectrum been rebuffed by a smaller financial player, you’re not alone. In the text that follows I’ll lead you to the pot of gold at the end of the rainbow…the mid-market capital providers.
By Mike Myatt, Chief Strategy Officer, N2growth
Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you’d be surprised at the number of people (even marketing types) that don’t know the difference. However the truly sad part is not just in the lack of understanding, but in the missed applicational leverage and lost opportunity costs associated with the lack of understanding. In today’s post I’ll define the difference between the two, as well as how to use each of them to their maximum benefit…
By, Mike Myatt, Chief Strategy Officer, N2growth
The recent debacle surrounding New York Governor Eliot Spitzer has dominated the media headlines in the last few days. While I have long made it a point not to sit in judgment of others as it is very difficult to properly connect the dots from afar, it is my belief that there is something to be learned from any gross error in judgment. In today’s post I’ll attempt to stay away from personal accusations and will provide you with my thoughts about what can be learned from such a tragic and public mistake…
By, Mike Myatt, Chief Strategy Officer, N2growth
Recession are we, or aren’t we? While the economists and pundits are arguing about whether or not the US is in a recession, my opinion is that we are. The classic definition of a recession is a decline in GDP for two consecutive quarters. However, it is important to keep in mind that economic data and statistics are reported on a historical basis, and by the time the economic data is released to confirm that the economy has fallen into a recession, the recession has already taken hold. In today’s post I’ll share my thoughts on how to successfully lead your business through an economic downtown
By Mike Myatt, Chief Strategy Officer, N2growth
I really have enjoyed the presidential primary election thus far…While McCain securing the Republican nomination has been a foregone conclusion for quite sometime now, I must admit that part of me is sad to say goodbye to Mike Huckabee. Any man of faith and character who also wants to do away with the IRS can’t be all bad. If you haven’t kept up with my political commentary this election season you may be interested in reading my two previous posts (”Super Tuesday Analysis” and “Hillary is Toast“) for some background and perspective prior to reading today’s blog…
By Mike Myatt, Chief Strategy Officer, N2growth
Today’s Myatt on Monday’s question comes from a marketing executive who asks: I hear a lot about keyword optimization, but what is this specifically, and how important is it really?” If you want to be successful on the Internet, understanding how to leverage Keyword and Keyword phrases is imperative. While understanding the art and science behind keyword analysis is only one part of search engine optimization, it is nonetheless a critical component. In today’s post, I’ll provide an overview that will help readers understand how keywords impact search engine marketing…
