Archive March 2008
Comcast is the Worst Company Ever
By Mike Myatt, Chief Strategy Officer, N2growth In our area Comcast has a virtual monopoly on communication services in that they are the only vendor that provides a true bundled solution comprised of Internet, telephone, and cable. What’s more, they are aware of their dominant position in the market and truly abuse the situation. There are good companies, ...
Secondary Markets 101
By Mike Myatt, Chief Strategy Officer, N2growth With the meltdown in credit markets over the past several weeks I thought it may be insightful to look beyond the typical cries of mutual greed on the part of lenders and borrowers alike to some of the lesser known underpinnings associated with this debacle. I’m not disputing for a second that ...
Mid-Market Capital Opportunity
By Mike Myatt, Chief Strategy Officer, N2growth Today’s post will focus on the analysis of mid-market capital providers, which I believe provide the most significant opportunity for companies seeking funding in today’s tight credit markets. If on one end of the spectrum you’ve recently been given the cold shoulder by a bulge bracket lender, or at ...
How to Create a Powerful Tagline
By Mike Myatt, Chief Strategy Officer, N2growth Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you’d be surprised at the number of people (even marketing types) that don’t know the difference. However the truly sad part is not just in the lack of understanding, but in the missed ...
Learning from Eliot Spitzer
By, Mike Myatt, Chief Strategy Officer, N2growth The recent debacle surrounding New York Governor Eliot Spitzer has dominated the media headlines in the last few days. While I have long made it a point not to sit in judgment of others as it is very difficult to properly connect the dots from afar, it is my ...
Thriving During a Recession
By, Mike Myatt, Chief Strategy Officer, N2growth Recession are we, or aren’t we? While the economists and pundits are arguing about whether or not the US is in a recession, my opinion is that we are. The classic definition of a recession is a decline in GDP for two consecutive quarters. However, it is important ...
Keyword Analysis 101
By Mike Myatt, Chief Strategy Officer, N2growth Today’s Myatt on Monday’s question comes from a marketing executive who asks: I hear a lot about keyword optimization, but what is this specifically, and how important is it really?” If you want to be successful on the Internet, understanding how to leverage Keyword and Keyword phrases is imperative. While ...