Archive December 2008
The Innovation Song
By Mike Myatt, Chief Strategy Officer, N2growth The Innovation Song you ask? That’s right…The above video contains a song performed by a Stanford student which was submitted for his final project for a class entitled: “Innovation and Implementation in Complex Organizations.” The song was intended as a tribute to Gordon MacKenzie’s “Orbiting the Giant Hairball,” a book which ...
The Counter-Intuitive CEO
By Mike Myatt, Chief Strategy Officer, N2growth Great CEOs are counter-intuitive. They don’t subscribe to herd mentality, rather they use their contrarian instincts to exploit opportunities, to create advantage, to build strong leadership teams, to expand market share, and to increase brand equity. A global recession is nothing more than an excuse for poor leaders to assign blame for weak ...
Keeping Your Composure
By Mike Myatt, Chief Strategy Officer, N2growth Great leaders understand the value of keeping their composure. The video above, while certainly entertaining, is also a prime example of what can happen when you lose your composure. As a CEO few things are as important as displaying a command presence and demonstrating the ability to maintain ...
Boosting Personal Productivity
By Mike Myatt, Chief Strategy Officer, N2growth Has the speed at which business is transacted in the 21st Century completely overwhelmed you? Now that we’re approaching the end of the year, have you been as productive as you’d hoped for? Do you find yourself flirting with disaster by constantly brushing up against deadlines? Are your ...
Search Engine Marketing
By Mike Myatt, Chief Strategy Officer, N2growth Search Engine Marketing has always played a critical role in managing the visibility of a company’s online brand. However with the Internet becoming what is arguably today’s dominant medium, Search Engine Marketing has also risen to become a key driver in a company’s overall brand strategy. Regrettably the maturity of the products and services that comprise ...
Good Money After Bad…
By Mike Myatt, Chief Strategy Officer, N2growth Good money after bad…this is perhaps the most apropos description of the current proposal to bailout the big three US auto makers. Have we learned nothing? Are we again going to let fear mongering subject us to more flawed decisioning? The lack of management and accountability for the ...
Innovate or Perish
By Mike Myatt, Chief Strategy Officer, N2growth Innovate or Perish is a battle cry that I have long espoused to my clients. I can’t think of a better example of what can happen to those companies that fail to innovate than the rumors circulating about the Tribune Co. The Tribune Co., owner of the Chicago Tribune, Los Angeles ...
The Recession…It’s Official
By Mike Myatt, Chief Strategy Officer, N2growth “The Recession…It’s official.” I don’t know about you, but I’m less than impressed with the experts just now arriving at the conclusion that we’re in a recession when I’ve been talking about it since last summer. Like we really need a government agency confirming after the fact what ...

