Great CEOs are counter-intuitive. They don’t subscribe to herd mentality, rather they use their contrarian instincts to exploit opportunities, to create advantage, to build strong leadership teams, to expand market share, and to increase brand equity.

A global recession is nothing more than an excuse for poor leaders to assign blame for weak performance elsewhere.

The counter-intuitive CEO (Great CEOs) sees an economic downturn as an opportunity to strengthen their organizations and to grow the enterprise. As the month draws to a close I want you to invest the next 10 minutes refining your purpose and impact, as it provides strong validation for what I’ve been espousing to you for quite some time in posts like: “Young CEOs.”

It’s a challenging time for all of us and I wish you great success this year.

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