Public Relations
Marketing Success
By Mike Myatt, Chief Strategy Officer, N2growth How do you know when marketing is out of control? Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the ...
How to Build a Brand
By Mike Myatt, Chief Strategy Officer, N2growth Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn’t difficult…spend heavily across all mediums with consistent, creative, on message advertising while simultaneously conducting aggressive public relations and social media campaigns. Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, ...
The Impact of Trends on Business
By Mike Myatt, Chief Strategy Officer, N2growth Today’s post was inspired by a witty piece authored by Wally Bock on the topic of fads. If you’re not familiar with Wally’s work, I’d recommend checking him out on a regular basis…When you looked beyond the humor, Wally made some great points about the impact (or lack thereof) ...
Marketing Made Simple
By Mike Myatt, Chief Strategy Officer, N2growth What is marketing? One of the most entertaining things you can do in business is to attend a meeting where a group of senior executives begin to pontificate on the subject of marketing. I have more fun watching people attempt to distinguish between marketing, advertising, branding, business development, sales, ...
The Truth About PR
By Mike Myatt, Chief Strategy Officer, N2growth Much to the chagrin of traditional PR firms, the practice of public relations is changing faster than most firms can keep pace with. If the image to the left even remotely resembles how you feel when you interact with your PR firm, then it’s time to rethink things…Traditional firms who define their ...
Crisis Management Can Be Profitable
By Mike Myatt, Chief Strategy Officer, N2growth Crisis management can in fact be a profitable endeavour when handled properly. If you are in business for any length of time you will at some point in time be party (willing or unwilling) to a major crisis that can affect not only the company you work for, but ...
15 Seconds of Fame…
By Mike Myatt, Chief Strategy Officer, N2growth “15 Seconds of Fame” – It’s been said that at some point in everyone’s life they’ll have their 15 seconds of fame…Your 15 seconds of fame may come to you in good times or in bad, it may happen as a result of tremendous diligence and hard work ...
How Not To Advertise…
By Mike Myatt, Chief Strategy Officer, N2growth While I’ve seen some great TV spots over the years, Microsoft has created the perfect case study in how not to advertise with its latest commercial. If you think a large advertising budget coupled with a celebrity endorsement will move mountains, then I suggest you watch this video by Microsoft. This ad ...
Is Your PR Effective?
By Mike Myatt, Chief Strategy Officer, N2growth When was the last time you received a call from the media asking you to provide an expert opinion to be included in an upcoming article? How about the last time you were invited to speak at a trade show or conference? When was the last time you ...
Your Story Matters
By Mike Myatt, Chief Strategy Officer, N2growth So, what’s your story? If your personal or corporate brand doesn’t tell a story, then your brand is lacking the very essence of what makes a strong brand…The story. There is no denying that everybody loves a good story, and there is a reason why…think about novels you’ve read, ...