2024 MARKETING LEADERSHIP AWARD
Pioneering CMOs Redefining the Future of Marketing
In a world where change is the only constant, the role of the Chief Marketing Officer has undergone a profound transformation. Amidst unprecedented challenges and a rapidly evolving landscape, a distinguished group of marketing leaders has emerged, not merely navigating uncertainty but harnessing it to drive unparalleled growth and innovation. N2Growth is proud to present the 2024 Marketing Leadership Award, honoring the top 10 CMOs pioneering new frontiers and redefining the future of marketing.
These exceptional leaders have demonstrated remarkable agility, strategic acumen, and a steadfast commitment to delivering value in the face of adversity. They have seamlessly adapted to the post-pandemic reality, embracing cutting-edge technologies, data-driven strategies, and a customer-centric approach to drive meaningful business outcomes.
The CMOs recognized by this prestigious award have not only navigated the challenges of the past year but have also laid the foundation for a new era of marketing excellence. They have been at the forefront of leveraging AI, automation, and advanced analytics to deliver highly targeted, personalized campaigns that resonate with customers on a deeper level. They have championed the integration of marketing technology stacks, breaking down silos and enabling seamless, omnichannel experiences that drive engagement and loyalty.
Moreover, these visionary leaders have demonstrated a keen understanding of the importance of balancing short-term commercial objectives with long-term brand building and customer advocacy. They have fostered a culture of innovation, collaboration, and continuous learning within their organizations, ensuring that marketing is not just a function but a strategic driver of business growth.
As the marketing landscape continues to evolve at an unprecedented pace, these CMOs have also recognized the critical importance of upskilling their teams and staying ahead of the curve. They have invested in talent development, partnered with industry leaders, and built the capabilities needed to harness the potential of emerging technologies and trends fully. N2Growth is proud to recognize and applaud the exceptional marketing leaders who are making a difference in their organizations and setting new standards for the industry. We are pleased to announce the winners of the 2024 Marketing Leadership Award. Congratulations to the top 10 Marketing Executives who have earned this prestigious recognition!
These pioneering CMOs embody the spirit of innovation, resilience, and leadership that defines excellence in the 21st century. Their unwavering commitment to pushing boundaries, driving change, and delivering exceptional customer experiences serves as an inspiration to marketing and communications professionals worldwide. As we celebrate their achievements, we are reminded of the pivotal role that marketing plays in driving business success, shaping brands, and creating meaningful connections with customers. The 2024 Award not only recognizes the outstanding contributions of these individuals but also sets the stage for a new era of marketing leadership, one defined by agility, innovation, and a relentless focus on delivering value.
At N2Growth, we are proud to be at the forefront of this transformative journey, empowering marketing leaders with the insights, strategies, and tools they need to thrive in an ever-changing landscape. As we look ahead to the future, we are excited to continue supporting and celebrating the visionaries who are redefining the boundaries of what is possible in marketing.
Once again, we extend our heartfelt congratulations to the exceptional CMOs honored with the 2024 Marketing Leadership Award. Your leadership, passion, and unwavering commitment to excellence are an inspiration to us all– and a testament to the boundless potential of marketing to drive change, fuel growth, and shape the future.
Related: Read N2Growth’s Top CHRO List
Rank | Name | Title | Company | Industry | ||
---|---|---|---|---|---|---|
1 | Antonio Lucio | EVP and Global Chief Marketing & Corporate Affairs Officer | HP | Computers and Electronics Manufacturing | Antonio LucioEVP and Global Chief Marketing & Corporate Affairs Officer Role Tenure: 4 Months | |
2 | Alicia Tillman | Chief Marketing Officer | Delta Airlines | Alicia TillmanChief Marketing Officer Role Tenure: 10 Months | ||
3 | Jill Kramer | Chief Marketing & Communications Officer | Accenture | Professional Services | Jill KramerChief Marketing & Communications Officer Role Tenure: 2 Years, 9 MonthsRanking: #3 of 10Jill Kramer is Accenture’s Chief Marketing & Communications Officer, leading a global team of approximately 2,000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning, and buying. She also led the creative, media, and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade. Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing, and communications for some of the most iconic brands, including AT&T and ExxonMobil. Jill serves on the board of directors of the Ad Council and was also named as one of Forbes’ Most Entrepreneurial CMOs. She holds a Bachelor of Arts in Communications from the University of Massachusetts, Amherst. | |
4 | Diane Hund | SVP & Chief Marketing Officer | US Foods | Food and Beverage Services | Diane HundSVP & Chief Marketing Officer Role Tenure: 7 Years, 4 Months | |
5 | Alex Weller | VP, Creative Studio | Patagonia | Alex WellerVP, Creative Studio Role Tenure: 9 years | ||
6 | Brielle Caruso | Chief Marketing Officer | Uncle Nearest, Inc. | Brielle CarusoChief Marketing Officer Role Tenure: 1 Year, 4 Months Ranking: #6 of 10Brielle Caruso has a diverse and extensive work experience in the marketing and branding industry. Brielle currently serves as the Chief Marketing Officer at Uncle Nearest, Inc. since November 2022. Prior to that, they held the same position at SelvaRey Rum from November 2020 to November 2022. Before their roles as Chief Marketing Officer, Brielle worked at LVMH from 2017 to 2020 as the Hennessy Cognac Brand Director. Prior to that, they founded and served as the CEO of BLC Communications, an integrative consulting firm specializing in marketing strategy and brand building for lifestyle brands and individuals. Brielle also has experience at Serralles, USA, as the Marketing Director for Agency Brands from 2010 to 2016. Brielle held the position of Global Brand Manager for Belvedere Vodka at LVMH from 2009 to 2010. Additionally, Brielle worked as the Brand Manager for Belvedere Vodka at Moët Hennessy USA (LVMH) from 2008 to 2009 and as the Merchandising Manager for Belvedere Vodka and other brands at Moët Hennessy USA from 2005 to 2007. Brielle Caruso earned a Bachelor’s Degree in Communication and Media Studies from Rutgers University between the years 1999 and 2003. Additionally, they obtained a certification as a Master Practitioner of Integrative Career, Performance, and Finance Coaching from IWA. | ||
7 | Raja Rajamannar | Chief Marketing & Communications Officer | Mastercard | Raja RajamannarChief Marketing & Communications Officer Role Tenure: 11 Years, 3 Months | ||
8 | Kristin Lemkau | Chief Executive Officer | J.P. Morgan | Kristin LemkauChief Executive Officer Role Tenure: 4 Years, 5 Months | ||
9 | Ciara Anfield | SVP and Chief Member & Marketing Officer | Sam’s Club | Ciara AnfieldSVP and Chief Member & Marketing Officer Role Tenure: 2 Years, 2 Months | ||
10 | Fiona Carter | Chief Marketing Officer | Goldman Sachs | Fiona CarterChief Marketing Officer Role Tenure: 3 Years, 6 Months |
The Top 10 CMOs Shaping Leadership Demonstrate the Following Competencies:
- Diversity, Equity, & Inclusion: Champions the value of fostering and embracing diversity, equity, and inclusion throughout their organizations and marketing efforts.
- Empathy: They have the ability to understand and share the feelings, thoughts, and perspectives of others. They drive improved communications, increased engagement, and greater internal and external collaboration.
- Trust: A trusted advisor, consistent and influential leader throughout the organization, inspiring and empowering their people with the resources needed for successfully creating positive change.
- Sustainability Champion: Proactively assessing their carbon footprint and advocating ESG-informed marketing strategies both internally and externally.
- Self Awareness: They engage and learn from others to gain a deep, real-time understanding of their target consumers’ current and evolving needs and values, which they use to influence brand strategy and messaging.
- Learning Agility: Up to date on the latest technologies and trends in AI, digital marketing, and advertising. They are creative problem solvers, constantly striving to increase their knowledge and skills in this area by remaining curious and resourceful. They are capable of thinking outside the box, and they aren’t afraid to test and learn, leading to novel marketing solutions.
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