What Was Unilever Thinking?

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. Facebook page last Friday, that showed a black woman turning white, could have been avoided with better leadership. It's that simple! No more discussion or debate needed. It was a lack of leadership that led to this kind of tone deaf flub on the part of the company. Here are some thoughts on the matter: The…

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The Truth About PR

Much to the chagrin of traditional PR firms, the practice of public relations is changing faster than most firms can keep pace with. If the image to the left even remotely resembles how you feel when you interact with your PR firm, then it's time to rethink things...Traditional firms who define their practice by writing press releases and conducting media pitches are seeing clients jump ship…

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