Archive April 2009
Personal Branding Simplified
By Mike Myatt, Chief Strategy Officer, N2growth Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong personal brand do yourself a favor and avoid the hype and rhetoric being espoused by the masses of overnight personal branding experts who have suddenly flooded the marketplace. ...
Nationalizing GM
By Mike Myatt, Chief Strategy Officer, N2growth General Motors fell on its sword today essentially offering itself up for nationalization. In a previous post entitled “Good Money After Bad” I warned of the evils of government intervention into private enterprise, and now I’m afraid we’re about to reap what we’ve sown. Nothing good comes ...
CEO Surveys
By Mike Myatt, Chief Strategy Officer, N2growth Do CEO Surveys constitute a reliable bellwether, or are they little more than well packaged corporate propaganda pieces? The answer is yes on both accounts. Not only does N2growth conduct CEO Surveys, but so do most other consultancies. It has been my experience that the determining factor in whether or not ...
Term Sheet Generator
By Mike Myatt, Chief Strategy Officer, N2growth Term Sheets are a foundational element in justifying your valuation logic. Over the years I’ve had the opportunity to view some absolutely brilliant term sheets, and regrettably, I’ve also reviewed more than my fair share of laughable terms sheets. Guy Kawasaki turned me on to this term sheet ...
Too Good To Pass Up…
By Mike Myatt, Chief Strategy Officer, N2growth I hope you’ll forgive my indulgence, but this was just too good to pass-up…
Are You a Hypocrite?
By Mike Myatt, Chief Strategy Officer, N2growth Are you a hypocrite? Most people will answer no to this question because they don’t see themselves in that way. However if you’re being honest, you’ll recognize that all of us can find ourselves being hypocritical at times. That being said, some people are particularly good at being hypocrites, ...
Disaster in the Making…
By Mike Myatt, Chief Strategy Officer, N2growth In today’s post I’ll give President Obama a break on his domestic policy, but I cannot give him a free pass on his foreign policy agenda (or lack thereof). I can’t recall a President in modern times who has exhibited more foreign policy naivete than Barack Obama. He has ...
What would you do?
By Mike Myatt, Chief Strategy Officer, N2growth What would you do if you didn’t need to work? Golf, travel, volunteer, spend time with family and friends, teach, go into politics, and the list could go on…A friend of mine called me today, told me that the sale of his business had closed, and that he ...
Marriott Nixes Newspapers…
By Mike Myatt, Chief Strategy Officer, N2growth One company’s green initiative can definitely have a negative impact on another company’s profits. In yet another nail in the old-media coffin, Marriott announced today (see Reuters article) that it will make the long standing hospitality ritual of door-dropping newspapers optional for its guests. With more-and-more companies ”Going Green,” ...
Changing Times
By Mike Myatt, Chief Strategy Officer, N2growth As the old saying goes, “The times they are a changing.” For those of you who are not regular readers of the Myatt on Mondays posts, Monday is the day that I often set aside to answer questions from readers. However in today’s post I’m going to switch things ...
Website Traffic Analysis
By, Mike Myatt, Chief Strategy Officer, N2growth Subjecting your website’s traffic to intense analysis is the key to breaking the code for improving conversion ratios and watching your success on the Internet skyrocket. Understanding the basic logic surrounding this premise, it amazes me how few companies truly understand the key metric in driving website success…traffic. In today’s post I’ll ...