It’s All About The Customer…
By Mike Myatt, Chief Strategy Officer, N2growth
It’s all about the customer…Sync the timing of the message with the needs of the market if you want to achieve advertising success. The above ad is simply brilliant…Hyundai gets an A+ for innovative marketing during tough times, and at the same time gains entry into my “Companies That Get It” category. While I enjoy creative advertising, what I truly love is a simple, relevant, authentic message that resonates with its intended market. When the going gets tough, smart companies listen to the needs of their customers. What Hyundai recognizes that other companies fail to grasp, is that putting the needs of their customers ahead of their own, is in fact in their best long-term interest. The sad news is that the big three US automakers have been caught asleep at the wheel again…