When an Apology isn’t Enough

By Mike Myatt, Chief Strategy Officer, N2growth

93 Year Old World War II Veteran Freezes to Death In Home

Not paying your utility bills should not result in death, but it did earlier this week in Michigan. Bay City Electric Light & Power moves to the top of my "Companies that Don't Get It" list by turning off the heat of a 93 year old World War II causing him to freeze to death in his home. I can't think of a single valid reason why this should have happened...this was clearly a case of administrative process taking precedence over common sense and compassion. An apology just doesn't cut-it in this case. If the leadership team at Bay City Electric Light & Power has become so removed from its processes, and so disconnected from its customers that something like this can happen, they should resign immediately. I can think of any number of steps that could have been taken to prevent something like this. If the Bay City Electric Light & Power CEO wants to call me I'd reengineer their process at no charge...Furthermore, if you're elderly and cannot pay your utility bills send me an email, or give me a call and I'll make sure this won't happen to you...Lastly, I hope the utility company that killed this man is paying for his funeral expenses. 

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