Want to Wow Your Customers? Keep Your Promises

If you want to wow your customers simply keep your promises. Craft a culture that is dependable and trustworthy and your customers will help your business to thrive. We have all had them - inexplicably bad customer service experiences. They happen all day long across this great country of ours. Of course, this need not be the case. With focus on shifting the company culture which enables (or…

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Benghazi Hearings – A Crisis of Leadership

While today’s column could focus solely on the Benghazi hearings, or various components thereof, a lack of leadership isn’t just a problem in the United States; it’s a global problem. It’s also much more than an indictment on global politics; it’s a systemic problem that pervades every level of society. I don’t think there’s much debate the world is ensnarled in a crisis of leadership. The…

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The Truth About PR

Much to the chagrin of traditional PR firms, the practice of public relations is changing faster than most firms can keep pace with. If the image to the left even remotely resembles how you feel when you interact with your PR firm, then it's time to rethink things...Traditional firms who define their practice by writing press releases and conducting media pitches are seeing clients jump ship…

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Is Your PR Effective?

When was the last time you received a call from the media asking you to provide an expert opinion to be included in an upcoming article? How about the last time you were invited to speak at a trade show or conference? When was the last time you authored anything that was published (and I'm not talking about an e-mail, memo or business letter)? If the aforementioned items are not happening on a…

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