Is Blogging Dead?

I read an interesting article in Inc. Magazine entitled "Where Have All the Bloggers Gone?" If you read this article it would lead you to believe blogging is in decline and on it's way out as a marketing tool. The article cites a study from the University of Massachusetts in which the respondents (170 executives from Inc. 500 companies) indicated the use of blogging was down 13% from the prior…

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Social Media for CEOs

Nary a week passes where I don't hear from a CEO who's grappling with this social media conundrum: should I, or shouldn't I? The inquiry usually goes something like this: "I'm interested in learning more about social media, but my board thinks it's a bad idea, I don't have any additional bandwidth, and I'm not even sure where to start...is social media really effective for CEOs?"  The discussion…

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To Blog or Not to Blog?

I think you'd be shocked at how many people still struggle with the "to blog or not to blog" dilemma. Most of you who have been following this blog know that I've been an a strong evangelist of social media, and perhaps even more so of blogging for several years now. So why is it that so many people still seem paralyzed when it comes to taking the plunge? Let's look at the numbers...While the…

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