Archive for September, 2006
Branding Demystified
Friday, September 29th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
Much of N2growth’s activities evolve around branding, one of my greatest business passions is the art and science of branding and about half of my personal practice is built around creating dominant corporate and personal brands. Because I eat, sleep and live branding I am always amazed at how many savvy executives and entrepreneurs don’t understand the importance of building significant brand equity. More to the point it amazes me how many people can’t even describe what a brand is. In today’s post I will demystify branding by breaking it down and making the complex simple.
Read The Full PostDancing with my Writer’s Block
Wednesday, September 20th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
I don’t normally fall prey to writer’s block, but last night I was really struggling. I decided to take a break and clear the cobwebs by watching ”Dancing With The Stars” with my wife. As I watched Jerry Springer, Emmitt Smith, Joey Lawrence, Mario Lopez and the rest of the celebrity cast sashay across the dance floor my writer’s block vaporized and I found myself back at the keyboard. OK, the show is about celebrity ballroom dancing which is admittedly good, clean, family entertainment, but what does it have to do with business? Directly, not too much….but on an indirect basis much more than one might think. When you peel back the layers and look beyond the dancing the show is about packaging personal style, talent, focus, attention to detail, salesmanship, popularity and work ethic to create a competitive advantage. In today’s post I’ll share the things that we should all learn from watching “Dancing With The Stars.”
Read The Full PostCustomer Relationship Management
Friday, September 15th, 2006By Mike Myatt, Chief Strategy Officer, N2growth
Customer Relationship Management (CRM) is a core business practice that most everyone reading this post will be familiar with at some level. It is likely that you’ve read about CRM, have attended workshops and seminars on the subject and perhaps you even believe you’ve implemented what you feel is a CRM initiative. While customer relationship management is certainly not a new business practice it is also not a practice that most executives understand or leverage to its maximum capabilities. In today’s post I’ll provide an overview of CRM and how you can apply it to your business.
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