Archive March 2010
Customer Experience Management
By Mike Myatt, Chief Strategy Officer, N2growth You can either create great customer experiences and leverage the benefits thereof, or you can watch poor customer experiences erode your revenue, profits and ultimately your brand equity. I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?” In a ...
Business Model Architecture
By Mike Myatt, Chief Strategy Officer, N2growth I never cease to be amazed at how many times I receive a “deer in the headlights” stare when I mention the topic of business model architecture to even the savviest of senior executives. While most C-level execs have a general idea of what I’m referring to, it is also quite clear that most ...
Play To Win
By Mike Myatt, Chief Strategy Officer, N2growth Today’s message is not likely to please the politically correct, nor will it mollycoddle the timid. I’m not going to address competing or playing nicely, rather I’m going to deal very bluntly with the topic of winning. Want to succeed? It’s easier than you might think…just don’t quit. Strip away ...
In Support of Strategy
By Mike Myatt, Chief Strategy Officer, N2growth What’s with all the “strategy bashing” of late? How could sound strategic planning possibly be a bad thing? Things have spun so far out of control that I recently had a CEO ask: “Is strategy still relevant in today’s business world, and if so, what role does strategy play in ...