By John Baldoni
Chair, Leadership Development, N2Growth
“They make it easy for us to do our jobs right.”
That is what a young service advisor at my local dealership said to me when I complimented him on his service acumen. He had overhead him speaking to a new customer; he was solicitous of the customer’s needs and made no effort to “upsell” him on services he didn’t need. In fact, he didn’t sell him anything; he just advised.
This dealership, founded by Howard Cooper in Ann Arbor, Michigan, has a history of customer service. When Howard sold the store in 2012, he took a portion of the proceeds and distributed them to his employees based upon their tenure. For every year of service employees received $1,000. Even employees who had less than one year service received something in profit sharing. The new owners (Germain Honda) are building on the service tradition that Howard Cooper established.