Leadership and Storytelling

Posted by on May 11, 2012 in Communications, Leadership, Miscellaneous | 14 Comments
Leadership and Storytelling

Leaders who lack the ability to leverage the power and influence of storytelling are missing the very essence of what accounts for compelling leadership to begin with – the story.

Personal Branding Done Right

By Mike Myatt, Chief Strategy Officer, N2growth So what’s the big deal about personal branding? The mere mention of this topic sparks intense emotions and frothy debate. The legions of personal branding advocates believe it’s the great brand equalizer, and the growing constituency of disgruntled adversaries see it as little more than the latest form of snake-oil. So which ...

Brand Exposure

By Mike Myatt, Chief Strategy Officer, N2growth Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure ...

Influence and Personal Branding

By Mike Myatt, Chief Strategy Officer, N2growth I’m often asked how to tangibly measure personal brand equity and my answer is quite simple…The value of a personal brand is directly proportionate to its ability to create and wield influence. When it comes to the subject of personal branding much has been written about authenticity, transparency, ...

Personal Branding Simplified

Posted by on Apr 28, 2009 in Personal Branding | No Comments

By Mike Myatt, Chief Strategy Officer, N2growth  Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong personal brand do yourself a favor and avoid the hype and rhetoric being espoused by the masses of overnight personal branding experts who have suddenly flooded the marketplace. ...

15 Seconds of Fame…

By Mike Myatt, Chief Strategy Officer, N2growth “15 Seconds of Fame” – It’s been said that at some point in everyone’s life they’ll have their 15 seconds of fame…Your 15 seconds of fame may come to you in good times or in bad, it may happen as a result of tremendous diligence and hard work ...

Personal Branding by Association

Posted by on Apr 10, 2008 in Personal Branding | One Comment

By Mike Myatt, Chief Strategy Officer, N2growth The impact of your associations on Personal branding should not be taken lightly by executives in today’s world. Your long-term success as a top CEO or senior executive will be heavily influenced by the strength and character of your personal brand. The perception of your personal brand by key constituencies such as ...

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