Title Liberation

The next significant movement is not title inflation, but what I would call title liberation. I am excited by some companies who are breaking away from the traditional inflated job titles to introduce new funky, trendy, playful titles, which often radiates energy and inspiration. Some companies are ditching traditional titles, which are backwards-looking and only focus on abilities and…

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Be Great: Learn How to Seek and Receive Feedback

As we enter the New Year, I thought it fitting to delve into a sensitive subject - how to seek and receive professional feedback. So many of us don't know how to do this effectively. There is a tendency to immediately get defensive or attempt to rationalize a bad review. Look at this infographic from apparent experts on the subject, for example, and see how many of them suggest that you ignore…

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The Price of Core Values is 80 Dollars

I recently spent a couple of days in New York. It was hot and humid, so I didn't think twice being offered a ride in an open bicycle cart from Central Park to my hotel, which was approximately a 15 minute ride. I asked the driver to take the scenic road and enjoyed a last glance of the beautiful park, which added another 35 minutes to my New York experience. "It's 35 dollars sir' or at least that…

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Leadership and Storytelling

Leadership and storytelling go hand-in-hand. In fact, leaders who lack the ability to leverage the power and influence of storytelling are missing the very essence of what accounts for compelling leadership to begin with - the story. If you've ever been captivated by a skilled orator whose articulation and eloquence has influenced your thinking, you understand the power of the art of story. I…

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Personal Branding Done Right

So what's the big deal about personal branding? The mere mention of this topic sparks intense emotions and frothy debate. The legions of personal branding advocates believe it's the great brand equalizer, and the growing constituency of disgruntled adversaries see it as little more than the latest form of snake-oil. So which is it? The answer is for you to decide...I'll frame both sides of the…

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Brand Exposure

Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you're assessing…

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Influence and Personal Branding

I'm often asked how to tangibly measure personal brand equity and my answer is quite simple...The value of a personal brand is directly proportionate to its ability to create and wield influence. When it comes to the subject of personal branding much has been written about authenticity, transparency, marketability, thought leadership, etc., but it is the ability to leverage the sum of these…

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Personal Branding Simplified

Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong personal brand do yourself a favor and avoid the hype and rhetoric being espoused by the masses of overnight personal branding experts who have suddenly flooded the marketplace. Most so-called personal branding gurus are more akin to modern snake-oil salesmen than they are…

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Personal Branding by Association

The impact of your associations on Personal branding should not be taken lightly by executives in today's world. Your long-term success as a top CEO or senior executive will be heavily influenced by the strength and character of your personal brand. The perception of your personal brand by key constituencies such as your board of directors, investors, the media, key employees, customers, partners…

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